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Studies and reports
High-Performance Digital Squads for Premium Digital Product Creation
Meeting business objectives requires companies to secure talent, monitor performance, and adhere to Key Performance…
Martín Calderón, Head of Engineering at Multiplica: "Users still face the challenge of understanding how to incorporate these new technologies"
Nearly a year since its public debut, ChatGPT has been the major player of the year in the tech world. With millions of…
David Boronat, Founder and Chief Future Officer of Multiplica: "AI will give superpowers to the professionals and companies that seek to take full advantage of it."
Since its launch at the end of 2022, ChatGPT has captured the attention of the press and the general public to an…
Digital Experiences: the new trend in Customer Loyalty
Gaining a customer’s loyalty is essential for expanding brand visibility and increasing sales. From discounts on new…
The impact of Artificial Intelligence on enhancing future work efficiency
The advent of ChatGPT has direct implications for employment, governments, and the way we access information and…
How to create an attractive employer brand for digital talents
In the current digital era, technology has changed the way we live, work, and interact with each other. Organizations…
Becoming a data-driven organization to enhance the Customer Lifetime Value (CLV)
Data is becoming increasingly relevant in designing products and business strategies; a data-driven organization can…
Top 10 digital trends gaining traction in 2023 (and how to use them in your business)
If 2020 was the year technological adoption accelerated throughout society due to the pandemic, and 2021 served to…
Technology and Data, the drivers towards new services for the insurance industry
Insurtech has revolutionized the world of insurance, creating new products and services that meet the needs of…
15 tactics to optimize your eCommerce performance this Black Friday (Part II)
The numbers don’t lie and Black Friday is a great opportunity for global sales. It is therefore essential to optimize…
15 tactics to optimize your eCommerce performance this Black Friday (Part I)
The 2021 Black Friday edition reported USD 8.9 billion sales globally, according to Adobe. On this date, according to…
Understanding consumers to build a value proposition in Retail and CPG
In this digital, mobile, and hyperconnected era, customers are increasingly sophisticated and demanding regarding…
Digitalization, technology and tourism: What are new travelers looking for?
After two tough years, the United States is experiencing a revival of the travel industry. At the same time, this…
Insurance Industry: Behavioral Process Design for Automation
On its way to transformation, the insurance industry faces a number of challenges. However, new behavioral-based…
Customer Lifetime Value: A Customer-Centric Strategy to Generate Long Term Benefits
In the book “Customer Centricity”: Focus on the Right Customers for Strategic Advantage, Professor Peter Fader of…
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