Customer Loyalty in Financial Companies

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Find out how to retain your customers and get them to buy more products.

In this whitepaper, you will find which customer loyalty programs are increasing the Customer Lifetime Value (CLV) of large financial brands.


We show you how American Express applies customer retention strategies with rewards for each purchase, how Bank of America has increased customer loyalty by getting them to contract more services, how the exclusive privileges that Barclaycard offers its customers work, as well as the loyalty through user experience that Repsol has implemented and the way in which BBVA Spain is using digital tools as a B2B loyalty practice for SMEs.

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In this whitepaper you will find
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Loyalty strategies are profitable in themselves
Building customer loyalty in the financial industry with a solid loyalty model allows evaluating the success of the strategy and the profitability of the investment made it. To achieve this, it is necessary to identify the KPIs that you want to measure and assess their contribution to the Customer Lifetime Value in each of the stages of the 360 ​​orchestration.