{"id":29770,"date":"2021-11-17T09:48:54","date_gmt":"2021-11-17T09:48:54","guid":{"rendered":"https:\/\/multiplica.com\/?post_type=mx_articulos&p=29770"},"modified":"2021-11-17T09:48:54","modified_gmt":"2021-11-17T09:48:54","slug":"how-to-achieve-relevance-through-innovation","status":"publish","type":"articles_post","link":"https:\/\/multiplica.com\/en\/articles\/how-to-achieve-relevance-through-innovation\/","title":{"rendered":"How to achieve Relevance through innovation"},"content":{"rendered":"

Relevance refers to our ability to create strategic empathy and connect with what users truly want.<\/b><\/em><\/h3>\n

A company innovates to the extent that it deepens its users’ understanding of how to connect with the capabilities of technology to make things happen, and then manages to translate that understanding into a business model that supports this vision of innovation, allowing it to constantly evolve, reading the changes and opportunities that uncertainty brings.<\/span><\/p>\n

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To be innovative, a company must adhere to three basic principles: human desirability (people), feasibility (technology), and viability (finances) (knowing how to do business). We find relevance at the intersection of these three principles.\u00a0<\/span><\/i><\/p>\n

In addition to the user’s vision, a successful innovation process requires tight collaboration between the Business and Technology divisions. Leaders in the business areas must have solid knowledge of technology and be responsible for the company’s technological decisions, whereas leaders in technology must act as business leaders, together developing a technological architecture that allows for innovation and evolution.<\/span><\/p>\n

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The role of technology<\/span><\/h2>\n

Technology must be seen as an enabler of opportunities, an understanding of the user, and a creator of value to the extent that it is understood and used by people. With a vision from less to more, always starting in beta mode and with the ability to orchestrate the strategic visions of a company.<\/span><\/p>\n

One of the advantages that technology brings is the certainty that it provides a favourable environment for innovation to arise. And it is that without technology, there can be no innovation.<\/span><\/p>\n

However, it is not an easy journey. Among the barriers to innovation highlighted by huge corporations <\/span>are the fact that resources are not given to potential projects and the difficulty for the entire organization to adhere to the strategy.<\/b> According to this assumption, the challenge of business innovation will always be a work model geared to the governance of uncertainty, with the major difficulty involving the exponential capacities that are attracted, in terms of talent, and that make this process possible.<\/span><\/p>\n

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Some challenges that we must consider as part of the premise to innovate with technology are the following:<\/span><\/p>\n