{"id":29812,"date":"2021-11-23T13:35:42","date_gmt":"2021-11-23T13:35:42","guid":{"rendered":"https:\/\/multiplica.com\/?post_type=mx_articulos&amp;p=29812"},"modified":"2021-11-23T13:35:42","modified_gmt":"2021-11-23T13:35:42","slug":"patient-centric-health-4-0-to-provide-more-meaningful-experiences-and-engagement","status":"publish","type":"articles_post","link":"https:\/\/multiplica.com\/en\/articles\/patient-centric-health-4-0-to-provide-more-meaningful-experiences-and-engagement\/","title":{"rendered":"Patient Centric: Health 4.0 to provide more meaningful experiences and engagement"},"content":{"rendered":"<div class=\"c-display-paragraph font-moderat-l-regular\"><div class=\"o-container\"><div class=\"o-row\"><div class=\"o-col-md-16 o-offset-md-1\"><p><span style=\"font-weight: 400\">Patients today have greater power and knowledge thanks to the Internet and the modern information era. In turn, emerging technologies propose breakthroughs in both therapies and the overall healthcare value chain. What exactly is Patient Centric Care, and why will it bring in a new era of healthcare?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Medicine is a science that has been practiced for over 6,000 years. The various actors involved began with the same goal in mind: to learn about human biology and to develop cures for illnesses and diseases.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Although much has changed and evolved in six millennia, the truth is that the way patients and doctors interact with each other has stayed virtually unchanged.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, in recent years, this typically top-down dynamic, in which doctors and the pharmaceutical industry were at the top and consumers were at the bottom, has begun to change toward models that place patients at the center of decision-making.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Technology and health: allies for patient empowerment<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Health involves not only doctors and patients, but also laboratories and pharmacies, insurance firms, government, and even major and small technological companies.<\/span><\/p>\n<p><span style=\"font-weight: 400\">According to a recent <a href=\"https:\/\/www.statista.com\/topics\/6562\/medical-technology-in-latin-america\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a> report, MedTech (or &#8220;Medical Technology&#8221;) is a global sector worth more than USD 400 billion each year. The United States and China are leading the industry&#8217;s expansion, with nearly 40% of the world\u2019s medical device market sales.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The new approach to medicine, which is undergoing a deep digital transformation, completely alters the treatment paradigm. Previously, doctors were the ones who made decisions concerning patients, but now patients are the ones who hold the most power..\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In view of the facts, the entire ecosystem works to provide patients with both <a href=\"https:\/\/bit.ly\/3ri49nt\" target=\"_blank\" rel=\"noopener\">value and meaningful experiences<\/a>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">These are some of the elements that influence this shift:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Technology, <\/b><span style=\"font-weight: 400\">which now allows us to have unified, consolidated clinical records, so that information is available to all clinicians.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Humanization of treatment, <\/b><span style=\"font-weight: 400\">since professionals, with their great knowledge, now communicate more clearly with patients.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>The chance to establish truthful information sites <\/b><span style=\"font-weight: 400\">that provide significant information while also persuading patients to see an expert.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>What are the advantages of becoming Patient-centric?<\/b><\/h2>\n<p><b>1. Health-care systems that are more user-friendly, <\/b><span style=\"font-weight: 400\">with greater clinical outcomes. By developing systems to make the patients\u2019 life easier, they will have a more fluid experience, increasing their odds of adhering to their therapy, follow-up, and control.<\/span><\/p>\n<p><b>2. Empowerment of the patients, <\/b><span style=\"font-weight: 400\">so that they have more control over the disease they are suffering from.<\/span><\/p>\n<p><b>3. Personalized treatments,<\/b><span style=\"font-weight: 400\"> as opposed to the industry&#8217;s conventional prescription of more generic drugs and solutions. Specific medicines are now designed for each patient as a result of innovation.<\/span><\/p>\n<p><b>4. More innovation, <\/b><span style=\"font-weight: 400\">since the industry as a whole is being pushed, in a good way, to offer innovative solutions across its value chain, from manufacturing and distribution to marketing.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-29813\" src=\"https:\/\/multiplica.com\/wp-content\/uploads\/2021\/11\/Patient-Centric-eng-1024x548.png\" alt=\"Graphic about patient centricity\" width=\"1024\" height=\"548\" srcset=\"https:\/\/multiplica.com\/wp-content\/uploads\/2021\/11\/Patient-Centric-eng-1024x548.png 1024w, https:\/\/multiplica.com\/wp-content\/uploads\/2021\/11\/Patient-Centric-eng-300x161.png 300w, https:\/\/multiplica.com\/wp-content\/uploads\/2021\/11\/Patient-Centric-eng-768x411.png 768w, https:\/\/multiplica.com\/wp-content\/uploads\/2021\/11\/Patient-Centric-eng-261x140.png 261w, https:\/\/multiplica.com\/wp-content\/uploads\/2021\/11\/Patient-Centric-eng.png 1494w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><b>What are the challenges that lie ahead?<\/b><\/h2>\n<p><span style=\"font-weight: 400\">The key problem is cooperation among the ecosystem&#8217;s multiple stakeholders, which include laboratories, insurance companies, pharmacies, doctors, and public and private hospitals. Of course, everyone has their own interests and goals, but in the modern era of medicine, it is critical to develop a healthy work environment among all parties that prioritizes the patients and places them at the center of decision-making.<\/span><\/p>\n<p><span style=\"font-weight: 400\">On the other hand, there are regulatory barriers that have been imposed for models that are gradually falling behind. These, for example, prevent any actor other than a doctor from knowing and using patient data, as well as speaking with them.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To ensure the proper development of medicine, regulations and frameworks must be modified to support work schemes in which information is transparent to all stakeholders, in order to create more efficient and tailored processes while always keeping data security and privacy in mind.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The third and last obstacle is educating patients, who, in most cases, relate to their body and health in a reactive manner, when the problem is already present, rather than taking preventive measures \u2014 such as regular check-ups or wearing gadgets that measure health factors.<\/span><\/p>\n<p><span style=\"font-weight: 400\">According to <a href=\"https:\/\/www.statista.com\/statistics\/387867\/value-of-worldwide-digital-health-market-forecast-by-segment\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a>, the worldwide digital health market will be worth more than USD 500 billion by 2025. Currently, the health information technology sector of the market is predicted to provide the highest proportion of revenue, reaching around USD 280 billion by 2021.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It should be highlighted that the use of technology allows not only for the prediction of diseases and illnesses, which improves quality of life, but also for cost savings and data interoperability for the entire ecosystem.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>How to tackle these problems?<\/b><b><\/b><\/h2>\n<ul>\n<li><b>Promote collaboration between the parties.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Innovation hubs foster this form of collaboration environment by facilitating the gathering of various participants.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Also, in the manufacture and distribution of medications, a new breed of medical startups is gaining ground on established corporations. This has an influence on traditional laboratories, which are being compelled to cooperate more dynamically with the other actors in the sector, which is a good thing.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Encourage innovation<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">The majority of health-care breakthroughs in recent years have come from entrepreneurs, bankers, developers, and technology businesses rather than doctors or laboratories.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The rise of more healthcare startups whose primary business is prevention requires that large corporations begin innovating.<\/span><\/p>\n<p><span style=\"font-weight: 400\">There are currently Pharma startups, tiny laboratories, and insurance organizations that use cutting-edge technology, such as Artificial Intelligence. This causes a critical mass of change that drives the entire established industry to consider innovation.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">We encourage you to <a href=\"https:\/\/www.linkedin.com\/in\/alejandroruizbernal\/\" target=\"_blank\" rel=\"noopener\"><strong>contact Alex Ruiz, Multiplica&#8217;s Health Industry Global Head<\/strong><\/a>, who recently participated in the Barcelona Health Hub panel &#8220;Patient-centered omnichannel: Helping patients improve their adherence to treatment.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400\">Multiplica has extensive experience in the health industry, having worked with companies such as Gebro, Grifols, Almirall, Novartis, Lilly, and Amgen, among others.<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div>","protected":false},"author":13,"template":"","tags":[],"class_list":["post-29812","articles_post","type-articles_post","status-publish","hentry"],"acf":{"post_type_knowledge_image_module_big":29783,"post_type_knowledge_image_module_small":29788,"post_type_knowledge_image_module_header":29793},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - 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