{"id":32268,"date":"2022-06-03T07:33:09","date_gmt":"2022-06-03T05:33:09","guid":{"rendered":"https:\/\/multiplica.com\/?post_type=mx_articulos&p=32268"},"modified":"2022-06-06T11:26:05","modified_gmt":"2022-06-06T11:26:05","slug":"live-shopping-keys-to-converting-followers-into-customers","status":"publish","type":"articles_post","link":"https:\/\/multiplica.com\/en\/articles\/live-shopping-keys-to-converting-followers-into-customers\/","title":{"rendered":"Live Shopping: Keys to converting followers into customers"},"content":{"rendered":"

ECommerce is evolving to provide more relevant and engaging experiences. Videos, interactions, chats and social networks blend offering customers new adventures in their online purchases. What exactly is live shopping, and why should we implement it in our business?<\/p>\n

In 2016, fashion companies in China began to use social media as a platform for generating live sales. It didn\u2019t take long for them to realize that this new way of selling would also allow them to strengthen branding and increase customer loyalty.\u00a0<\/span><\/p>\n

They were ushering eCommerce into a new phase. Brands can now redirect users with higher purchase intent from social networks to their own sites in a new format that deepens and improves the experience.<\/span><\/p>\n

The ability to fully orchestrate the journey of thousands or millions of followers who interact with the brand via third-party platforms was definitely here to stay.\u00a0<\/span><\/p>\n

Later, in 2020, as a result of the pandemic, this sales method grew at an exponential rate. According to McKinsey, Live Commerce now <\/span>accounts for 13% of total eCommerce sales in China.<\/span><\/a><\/p>\n

It didn\u2019t take long before this wave of innovation spread throughout other geographies, with high rates of adoption.<\/span><\/p>\n

For example, in Spain, <\/span>78% of consumers have expressed interest in this type of purchase<\/span><\/a>, making the country one of the most developed in Europe in terms of live shopping. Meanwhile, <\/span>numerous<\/span> Mexican businesses<\/span><\/a> have already made over <\/span>2,500 USD in a single live shopping session.<\/b><\/p>\n

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What is Live Shopping?<\/b><\/h2>\n

Live shopping is an evolution of traditional eCommerce that uses video streaming as the primary display medium for products, services, and branding. It will be one of the year\u2019s <\/span>major trends<\/span><\/a>.<\/span><\/p>\n

In general, user acquisition for this kind of action begins on social networks, where companies have the most followers. This is combined with paid and segmented campaigns for each type of content. As a result, traffic is directed to the brand\u2019s eCommerce, which hosts the live video.\u00a0<\/span><\/p>\n

This transportation\u00a0 of users from social networks to the website itself is transgressive since it <\/span>provides brands with a series of high value-added benefits:<\/b><\/p>\n