{"id":33113,"date":"2022-07-21T14:05:00","date_gmt":"2022-07-21T14:05:00","guid":{"rendered":"https:\/\/multiplica.com\/?post_type=mx_articulos&amp;p=33113"},"modified":"2022-07-21T14:05:00","modified_gmt":"2022-07-21T14:05:00","slug":"insurance-industry-behavioral-process-design-for-automation","status":"publish","type":"articles_post","link":"https:\/\/multiplica.com\/en\/articles\/insurance-industry-behavioral-process-design-for-automation\/","title":{"rendered":"Insurance Industry: Behavioral Process Design for Automation"},"content":{"rendered":"<div class=\"c-display-paragraph font-moderat-l-regular\"><div class=\"o-container\"><div class=\"o-row\"><div class=\"o-col-md-16 o-offset-md-1\"><p><span style=\"font-weight: 400\">On its way to transformation, the insurance industry faces a number of challenges. However, new behavioral-based methodologies can assist businesses in becoming more competitive. How can Behavioral Process Design help businesses innovate?<\/span><\/p>\n<p><span style=\"font-weight: 400\">For large insurers seeking to move forward in their digitization process, the current scenario of changes in technology and consumption <\/span><a href=\"https:\/\/www.multiplica.com\/en\/knowledge\/articles\/insurance-industry-the-road-to-innovation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">it&#8217;s a significant challenge<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In this regard, process automation is one of the critical pillars for carrying out this digital transformation. To be successful, we must consider two fundamental factors:\u00a0<\/span><\/p>\n<ul>\n<li><b>Involvement of the organization\u2019s internal teams:<\/b><span style=\"font-weight: 400\"> they are the ones who are most familiar with the internal processes and, at the same time, will benefit from their automation, as it will allow them to leave behind repetitive tasks and devote their time to tasks that add value to the organization.\u00a0<\/span><\/li>\n<li><b>Use of new technologies and methodologies:<\/b><span style=\"font-weight: 400\"> the \u201cConcorde Fallacy,\u201d which occurs when someone invests in something that does not produce the expected results, must be overcome. Fear of losing what has been accomplished makes it difficult for many businesses to accept that some implementations must be abandoned in order to pursue more effective solutions.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>Automation as an ally for innovation<\/b><\/h2>\n<p><span style=\"font-weight: 400\">According to a <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1194025\/potential-technology-investments-insurance-europe\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Statista study<\/span><\/a><span style=\"font-weight: 400\">, <\/span><b>insurance companies will invest the most in customer digital experiences<\/b><span style=\"font-weight: 400\">, followed by <\/span><b>internal process automation.<\/b><\/p>\n<p><strong>What are the benefits of automation?<\/strong><\/p>\n<p><span style=\"font-weight: 400\">Broadly speaking, and thanks to new methodologies and technologies, companies, regardless of their geography or size, can benefit from the following aspects:<\/span><\/p>\n<ul>\n<li><b>Freeing up employees\u2019 time<\/b><span style=\"font-weight: 400\">, allowing them to focus on more creative processes that add value.<\/span><\/li>\n<li><b>Improved interactions <\/b><span style=\"font-weight: 400\">among employees, businesses, customers, and technology.<\/span><\/li>\n<li><b>Reduction of errors<\/b><span style=\"font-weight: 400\">, since human errors are eliminated in the process.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u201cTrue innovation rests not just in the deployment of technology, but in creating new methods of doing things, even with the resources currently available,\u201d says <\/span><b>Miguel Verduzco, Head of Automation at Multiplica.<\/b><\/p>\n<p><span style=\"font-weight: 400\">\u201cWhen looking to carry out effective changes, the capacity of consultants to understand the demands of firms, their culture, and their business objectives is far more significant than the technology itself,\u201d Verduzco explains.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For this reason,<\/span><b> \u201cit is recommended to begin by analyzing and understanding the maturity of the processes before beginning to automate.\u201d<\/b><span style=\"font-weight: 400\">. While CEOs are pressured to accelerate process optimization and see results as soon as possible, it is better to start small.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>What is Behavioral Process Design<\/b><span style=\"font-weight: 400\">?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">The <\/span><span style=\"font-weight: 400\">BPD is a technique used by Multiplica<\/span><span style=\"font-weight: 400\"> to comprehend, map and analyze the company&#8217;s processes in order to optimize them. <\/span><b>It is built on agile approaches and behavioral design strategies to benefit from people\u2019s cognitive biases.<\/b><\/p>\n<p><span style=\"font-weight: 400\">This methodology is based on three pillars, or three \u201cR\u201d:<\/span><\/p>\n<h2><b>Reliable operations\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Ensure<\/span><span style=\"font-weight: 400\">\u00a0that the process to be automated solves problems and achieves goals. The Toyota method, which revolutionized the way processes are organized, serves as the foundation for this pillar. Its fundamental premise is to seek out and eliminate waste. Prior to automation, this is where the initial diagnosis begins.<\/span><\/p>\n<h2><b>Rewarding behaviors<\/b><span style=\"font-weight: 400\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400\">It considers the human element and how it interacts with the process. The human aspect is translated into behaviors in order for them to be accepted and the laborious, repetitive work that machines do for humans to be eliminated. In a nutshell, it is about liberating individuals from duties that do not foster or allow for the application of creativity.<\/span><\/p>\n<p><span style=\"font-weight: 400\">At the same time, some human engagement is required during the automation process because the solution is produced in collaboration with people and is not imposed top-down, unidirectionally, and arbitrarily.<\/span><\/p>\n<h2><b>Relevant technology<\/b><span style=\"font-weight: 400\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Today, with the Internet\u2019s exponential growth, a wide range of technological solutions have been developed, making it difficult to determine which is the best option. As a result, the objective is to provide a unique toolkit to solve specific problems.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It should be highlighted that <\/span><b>the transformation process is not a stand-alone procedure, but must work in tandem with other decisions and actions.<\/b><span style=\"font-weight: 400\"> It is not just about automating, but also about establishing new trust relationships among insurers, brokers, clients, and technology.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>The contribution of automation to the insurance industry<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Now, how can automation favor the different processes of the industry?<\/span><b><\/b><\/p>\n<ul>\n<li><b>Generating, sending and monitoring of invoices<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Automation streamlines data extraction from invoices and allows each step of validation and reconciliation process to be completed automatically, without friction and in less time.<\/span><b><\/b><\/p>\n<ul>\n<li><b>Fraud prevention<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">The use of robots to process sensitive information reduces the likelihood of fraud, forgery, and deception. Insurers can also monitor and eradicate threats before they become unmanageable.<\/span><b><\/b><\/p>\n<ul>\n<li><b>Processing of Claims<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Each claim is automatically assigned to a specified process path depending on its complexity after it is generated. This allows the organization and its customers to monitor, handle, and analyze each claim, as well as coordinate actions more efficiently and safely.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you want to learn more about how Multiplica can assist you on your automation journey, please <\/span><a href=\"https:\/\/www.linkedin.com\/in\/angelicaspeich\/\" target=\"_blank\" rel=\"noopener\"><b>contact me<\/b><\/a><span style=\"font-weight: 400\">, <\/span><span style=\"font-weight: 400\">Customer Chief Officer at Multiplica.<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div>","protected":false},"author":56,"template":"","tags":[],"class_list":["post-33113","articles_post","type-articles_post","status-publish","hentry"],"acf":{"post_type_knowledge_image_module_big":32249,"post_type_knowledge_image_module_small":32254,"post_type_knowledge_image_module_header":32259},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Insurance Industry: Behavioral Process Design for Automation - Multiplica<\/title>\n<meta name=\"description\" content=\"New behavioral-based methodologies can assist businesses in becoming more competitive. 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