{"id":28265,"date":"2021-03-15T18:16:44","date_gmt":"2021-03-15T17:16:44","guid":{"rendered":"https:\/\/multiplica.com\/?post_type=mx_informes&#038;p=28265"},"modified":"2025-07-31T03:11:10","modified_gmt":"2025-07-31T01:11:10","slug":"tactics-to-acquire-nurture-convert-and-retain-across-the-buyers-journey","status":"publish","type":"reports_post","link":"https:\/\/multiplica.com\/en\/studies-reports\/tactics-to-acquire-nurture-convert-and-retain-across-the-buyers-journey\/","title":{"rendered":"Tactics to acquire, nurture, convert and retain across the buyer\u2019s journey"},"content":{"rendered":"<div class=\"c-text-image c-text-image--has-bg c-text-image--text-contrast-dark\" id=\"block_c701b32f215728d6c4b8fd5b457b1b6e\" style=\"background-color:#1bdea6;\">\n\t<div class=\"c-text-image__main-container\">\n\t\t<div class=\"o-container\">\n\t\t\t<div class=\"o-row\">\n\n\t\t\t\t<div class=\"o-col-md-10 o-offset-md-1 c-text-image__text-block\"><h3 class=\"c-text-image__intro\">Get inspired<\/h3><h2 class=\"c-text-image__title\">How to get leads, turn them into clients and build long-term relationships.<\/h2><\/div>\t\t\t\t<div class=\"o-col-md-10 o-offset-md-1 c-text-image__img-column\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-text-image__img-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"\" src=\"https:\/\/multiplica.com\/wp-content\/uploads\/2021\/08\/web-image-marketing-tactics-report-01.png\" alt=\"cover of the report\" class=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<!--\t\t\t\t\t--><!--\t\t\t\t\t\t<div class=\"c-text-image__stamp-container\">-->\n<!--\t\t\t\t\t\t\t--><!--\t\t\t\t\t\t<\/div>-->\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"c-info-text o-container\">\n\t<div class=\"o-row\">\n\t\t<div class=\"o-offset-md-1 o-col-md-20 font-moderat-xxxl-regular\">\n\t\t\t<p>Covid-19 and the acceleration of digital transformation have brought about new priorities and challenges for businesses. Faced with this unprecedented situation, at Multiplica we analyzed business cycle trends and best market practices to help your company identify the best tactics to optimize the results of your marketing and sales actions at every step of the buyer\u2019s journey. <\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"c-slider-text\" id=\"block_2f739f05b943ae1c22310a1bea2b0dba\">\n\t<div class=\"o-container\">\n\t\t<div class=\"o-row\">\n\t\t\t<div class=\"o-col-md-16 o-offset-md-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"c-slider-text__title\">In this study, you\u2019ll find<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"o-row\">\n\t\t\t<div class=\"o-col-md-22 o-offset-md-1\">\n\t\t\t\t<div class=\"c-slider-text__swiper\">\n\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-slider-text__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-slider-text__item-info-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"c-slider-text__item-info-text-container\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-slider-text__item-info-title\">Main challenges for 2021<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-slider-text__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-slider-text__item-info-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"c-slider-text__item-info-text-container\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-slider-text__item-info-title\">Tactics to acquire, nurture, convert and retain across the buyer\u2019s journey <\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-slider-text__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-slider-text__item-info-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"c-slider-text__item-info-text-container\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-slider-text__item-info-title\">Business cycle trends<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-slider-text__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-slider-text__item-info-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"c-slider-text__item-info-text-container\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-slider-text__item-info-title\">Best practices <\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-slider-text__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-slider-text__item-info-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"c-slider-text__item-info-text-container\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-slider-text__item-info-title\">Final insights <\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"c-slider-text__slider-navigation\">\n\t\t\t\t\t\t<button class=\"swiper-button-prev\" data-hover-class=\"c-slider-hover-item icon-arrows back\"><span class=\"icon-arrows\"><\/span><\/button>\n\t\t\t\t\t\t<button class=\"swiper-button-next\" data-hover-class=\"c-slider-hover-item icon-arrows\"><span class=\"icon-arrows\"><\/span><\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"o-row\">\n\t\t\t<div class=\"o-col-md-22 o-offset-md-1\">\n\t\t\t\t\t\t\t\t<a href=\"#\" \n\t\t\t\tclass=\"c-case-study__link font-moderat-l-medium\" \t\t\t\tdata-hover-text=\"Texto Bot\u00f3n\"\n\t\t\t\t>\n\t\t\t\t\tTexto Bot\u00f3n\t\t\t\t\t<span class=\"icon-arrows\"><\/span>\n\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\t\n\t<\/div>\n<\/div>\n<div class=\"c-text-image \" id=\"block_e1ba2748315198ad1d9f29fd447a6aee\">\n\t<div class=\"c-text-image__main-container\">\n\t\t<div class=\"o-container\">\n\t\t\t<div class=\"o-row\">\n\n\t\t\t\t\t\t\t\t<div class=\"o-col-md-10 o-offset-md-1 c-text-image__img-column\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-text-image__img-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"\" src=\"https:\/\/multiplica.com\/wp-content\/uploads\/2021\/08\/web-image-marketing-tactics-report-02.png\" alt=\"inside pages of the report\" class=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<!--\t\t\t\t\t--><!--\t\t\t\t\t\t<div class=\"c-text-image__stamp-container\">-->\n<!--\t\t\t\t\t\t\t--><!--\t\t\t\t\t\t<\/div>-->\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"o-col-md-10 o-offset-md-1 c-text-image__text-block\"><h3 class=\"c-text-image__intro\">A sneak peek<\/h3><h2 class=\"c-text-image__title\">Process automation becomes a priority for businesses <\/h2><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"author":34,"template":"","tags":[],"class_list":["post-28265","reports_post","type-reports_post","status-publish","hentry"],"acf":{"post_type_reports_post_module_main_cta":"Download the 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