{"id":45956,"date":"2023-12-20T15:05:47","date_gmt":"2023-12-20T14:05:47","guid":{"rendered":"https:\/\/multiplica.com\/?post_type=services_post&#038;p=45956"},"modified":"2026-03-20T22:29:58","modified_gmt":"2026-03-20T21:29:58","slug":"customer-insights","status":"publish","type":"services_post","link":"https:\/\/multiplica.com\/en\/solutions\/customer-insights\/","title":{"rendered":"Customer insights"},"content":{"rendered":"<div class=\"c-features-services-grid o-container\">\n\t \n\t<div class=\"o-row\">\n\n\t\t<!-- cambios nuevo | correccion del boton volver atras -->\n\t\t<div class=\"o-container o-offset-md-1 o-col-md-16 c-features-services-grid_return\">\n\t\t\t\t\t\t<a class=\"c-features-services-grid__return-link\" href=\"https:\/\/multiplica.com\/en\/solutions\/\"><span class=\"icon-arrow-left\"><\/span>Soluciones<\/a>\n\t\t<\/div>\n\t\t<!-- cambios nuevo | correccion del boton volver atras -->\n\t\t \n\t\t<div class=\"o-offset-md-1 o-col-md-16\">\n\t\t\t\n\t\t\t<div class=\"c-cards-title__text-container\">\n\t\t\t\t<div class=\"c-cards-title__text-group\">\n\t\t\t\t\t<div class=\"c-cards-title__pretitle font-moderat-md\">\n\t\t\t\t\t\tExperience\t\t\t\t\t<\/div>\n\t\t\t\t\t<h1 class=\"c-cards-title__title font-ivar-XXL-bold\">\n\t\t\t\t\t\tCustomer insights\t\t\t\t\t<\/h1>\n\t\t\t\t\t<div class=\"c-cards-title__subtitle font-moderat-l-medium\">\n\t\t\t\t\t\tWe help organizations understand their users, customers, and markets. Through strategic research, foresight, and competitive analysis, we generate insights that guide decision-making, accelerate innovation, and improve business performance.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"o-row\">\n\t\t<div class=\"o-offset-md-1 o-col-md-22\">\n\t\t\t<div class=\"c-features-services-grid-container--narrow\">\n\t\t\t\t\t\t\t\t\t<div class=\"article-card \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"article-image-container\">\n\t\t\t\t\t\t\t\t<div class=\"fixed-background\"\n\t\t\t\t\t\t\t\t\t style=\"background-image: url('https:\/\/multiplica.com\/wp-content\/uploads\/2023\/12\/Image-Customer-insights-01.png')\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"article-title font-moderat-xl-medium\">\n\t\t\t\t\t\t\tUser research\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"article-description font-moderat-md\">\n\t\t\t\t\t\t\tWe deeply explore your users\u2019 motivations, expectations, and behaviors to design experiences aligned with their real needs and business goals. We turn research into a solid foundation for strategic decision-making.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"article-card \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"article-image-container\">\n\t\t\t\t\t\t\t\t<div class=\"fixed-background\"\n\t\t\t\t\t\t\t\t\t style=\"background-image: url('https:\/\/multiplica.com\/wp-content\/uploads\/2023\/12\/Image-Benchmarking-Trends-02.png')\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"article-title font-moderat-xl-medium\">\n\t\t\t\t\t\t\tMarket research\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"article-description font-moderat-md\">\n\t\t\t\t\t\t\tWe conduct digital market research to identify trends, segments, and opportunities that strengthen your value proposition and competitive advantage.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"article-card \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"article-image-container\">\n\t\t\t\t\t\t\t\t<div class=\"fixed-background\"\n\t\t\t\t\t\t\t\t\t style=\"background-image: url('https:\/\/multiplica.com\/wp-content\/uploads\/2023\/12\/image-synthetic-users-1.png')\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"article-title font-moderat-xl-medium\">\n\t\t\t\t\t\t\tSynthetic Users\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"article-description font-moderat-md\">\n\t\t\t\t\t\t\tWe create AI-powered synthetic profiles that simulate real user decisions, accelerating the validation of ideas, products, or journeys before investing in development.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"article-card \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"article-image-container\">\n\t\t\t\t\t\t\t\t<div class=\"fixed-background\"\n\t\t\t\t\t\t\t\t\t style=\"background-image: url('https:\/\/multiplica.com\/wp-content\/uploads\/2023\/12\/image-product-market-fit-1.png')\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"article-title font-moderat-xl-medium\">\n\t\t\t\t\t\t\tProduct Market Fit\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"article-description font-moderat-md\">\n\t\t\t\t\t\t\tWe ensure your product fits the market. We use artificial intelligence, user testing, and strategic analysis to drive adoption and traction.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"c-background-text-list u-module c-background-text-list--text-contrast-dark\" id=\"block_d9704966d77f780b8f73f5522e8c4c94\" style=\"margin-bottom: 60px;padding: 60px 0; background-color:#1bdea6;\">\n\n\t<div class=\"o-container\">\n\t\t<div class=\"o-row\">\n\t\t\t<div class=\"o-col-md-12 o-offset-md-2 c-background-text-list__text-col\">\n\t\t\t\t<div class=\"c-background-text-list__text-container\">\n\t\t\t\t\t<p class=\"c-background-text-list__intro\">Benefits<\/p>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-background-text-list__text\">Products and experiences aligned with real market needs<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-background-text-list__text\">We design evidence-based solutions to ensure relevance, adoption, and business value<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-background-text-list__text\">Strategies focused on maximizing impact and return, optimizing digital investment, and accelerating growth<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-background-text-list__text\">Greater focus, efficiency, and execution capacity. We reduce uncertainty, improve decision-making, and enable more agile and effective execution<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"o-col-md-7 o-offset-md-1 c-background-text-list__img-col\">\n\t\t\t\t\t<div class=\"c-background-text-list__img-container\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/multiplica.com\/wp-content\/uploads\/2023\/12\/ShapeForm_coverServicio_Digital-Strategy-5.png\" alt=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"c-bullets u-module\" id=\"block_310782029ccbfaf3dda0a304ea11bd4f\">\n\t<div class=\"o-container c-module-header\">\n\t<div class=\"o-row\">\n\t\t<div class=\"o-col-md-11 o-offset-md-1\">\n\t\t\t<div class=\"c-module-header__item\">\n\t\t\t\t\t\t\t\t<h2 class=\"c-module-header__title\">The impact your organization can achieve<\/h2>\t\t\t\t<p class=\"c-module-header__subtitle\">On average, we achieve these results when applying this service in projects<\/p>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"o-container\">\n\t\t\t\t<div class=\"o-row\">\n\t\t\t\t\t\t\t\t<div class=\"o-col-lg-6 o-col-sm-12 c-bullets__col\">\n\t\t\t\t\t\t<div class=\"c-stamp \">\n\t<span class=\"c-stamp__number c-stamp__number--small\">\n\t\t+45% \t<\/span>\n\t<span class=\"c-stamp__text\">\n\t\tROI on digital initiatives\t<\/span>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"o-col-lg-6 o-col-sm-12 c-bullets__col\">\n\t\t\t\t\t\t<div class=\"c-stamp \">\n\t<span class=\"c-stamp__number c-stamp__number--small\">\n\t\t+75%\t<\/span>\n\t<span class=\"c-stamp__text\">\n\t\tin customer acquisition\t<\/span>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"o-col-lg-6 o-col-sm-12 c-bullets__col\">\n\t\t\t\t\t\t<div class=\"c-stamp \">\n\t<span class=\"c-stamp__number c-stamp__number--small\">\n\t\t-67%\t<\/span>\n\t<span class=\"c-stamp__text\">\n\t\tin operational costs\t<\/span>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"c-brands\" id=\"block_e7958d33d82c59e9b416310180e4eb3a\">\n\t<div class=\"o-container c-module-header\">\n\t<div class=\"o-row\">\n\t\t<div class=\"o-col-md-11 o-offset-md-1\">\n\t\t\t<div class=\"c-module-header__item\">\n\t\t\t\t<p class=\"c-module-header__intro\">Clients<\/p>\t\t\t\t<h2 class=\"c-module-header__title\">Companies we have already helped with this service<\/h2>\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"o-container\">\n\t\t<div class=\"o-row\">\n\t\t\t<div class=\"o-col-md-22 o-offset-md-1\">\n\t\t\t\t<div class=\"o-row c-brands__brands-row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"o-col c-brands__brand-col\">\n\t\t\t\t\t\t\t\t<div class=\"c-brands__item\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/multiplica.com\/wp-content\/uploads\/2023\/12\/logo-de-super3-espana.png\" alt=\"Logo_de_Super3_(Espan\u0303a)\" class=\"c-brands__item-image\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"o-col c-brands__brand-col\">\n\t\t\t\t\t\t\t\t<div class=\"c-brands__item\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/multiplica.com\/wp-content\/uploads\/2023\/12\/logo-de-mespack-espana.png\" alt=\"Logo_de_Mespack_(Espan\u0303a)\" class=\"c-brands__item-image\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"o-col c-brands__brand-col\">\n\t\t\t\t\t\t\t\t<div class=\"c-brands__item\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/multiplica.com\/wp-content\/uploads\/2025\/11\/logo-de-rimac-seguros-peru.png\" alt=\"Logo_de_Rimac Seguros_(Peru\u0301)\" class=\"c-brands__item-image\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"o-col c-brands__brand-col\">\n\t\t\t\t\t\t\t\t<div class=\"c-brands__item\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/multiplica.com\/wp-content\/uploads\/2023\/12\/logo-de-netflix-mexico.png\" alt=\"Logo_de_Netflix_(Mexico)\" class=\"c-brands__item-image\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"o-col c-brands__brand-col\">\n\t\t\t\t\t\t\t\t<div class=\"c-brands__item\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/multiplica.com\/wp-content\/uploads\/2023\/12\/logo-de-herdez-mexico.png\" alt=\"Logo_de_Herdez_(Mexico)\" class=\"c-brands__item-image\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"o-col c-brands__brand-col\">\n\t\t\t\t\t\t\t\t<div class=\"c-brands__item\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/multiplica.com\/wp-content\/uploads\/2023\/12\/logo-de-alibaba-mexico.png\" alt=\"Logo_de_Alibaba_(Mexico)\" class=\"c-brands__item-image\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n\n<\/div>\n\n\n<div class=\"c-display-paragraph font-moderat-l-regular\"><div class=\"o-container\"><div class=\"o-row\"><div class=\"o-col-md-16 o-offset-md-1\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"c-lets-talk-services c-lets-talk-services--text-contrast-dark\" id=\"block_6a355b2141b42c04a8c31f01eae1940a\" style=\"background-color:#1bdea6;\">\n\t\t<div class=\"c-lets-talk-services__background\">\n\t\t<svg\n\t\t\twidth=\"100%\"\n\t\t\theight=\"328\"\n\t\t\tclass=\"absolute inset-0 m-auto lg:block\"\n\t\t\tviewBox=\"0 0 552 328\"\n\t\t\tfill=\"none\"\n\t\t\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n\t\t>\n\t\t\t<circle\n\t\t\t\tref=\"circle\"\n\t\t\t\tcx=\"275\"\n\t\t\t\tcy=\"164\"\n\t\t\t\tr=\"163\"\n\t\t\t\tstroke=\"white\"\n\t\t\t\tstroke-width=\"3\"\n\t\t\t\/>\n\t\t<\/svg>\n\t<\/div>\n\t<div class=\"o-container c-lets-talk-services__desktop-container\">\n\t\t<div class=\"o-row\">\n\t\t\t<div class=\"o-col-md-22 o-offset-md-1\">\n\t\t\t\t<div class=\"c-lets-talk-services__text-container\">\n\t\t\t\t\t<p class=\"c-lets-talk-services__tagline\">Do you have a project in mind?<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/multiplica.com\/en\/lets-talk\/\"\n\t\t\t\t\t\t\ttarget=\"\"\n\t\t\t\t\t\t\tclass=\"c-lets-talk-services__link\"\n\t\t\t\t\t\t\tdata-hover-text=\"Let's talk\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tLet&#8217;s talk\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"c-lets-talk-services__mobile-container\">\n\t\t\t<a href=\"https:\/\/multiplica.com\/en\/lets-talk\/\" class=\"c-lets-talk-services__mobile-link\" target=\"\">\n\t\t\t\tDo you have a project in mind? Let&#8217;s talk\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n","protected":false},"parent":0,"menu_order":0,"template":"","class_list":["post-45956","services_post","type-services_post","status-publish","hentry"],"acf":{"post_type_services_post_module_extract":"We identify needs, motivations, and behaviors."},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Insights | Research, IA and Product Fit.<\/title>\n<meta name=\"description\" content=\"We help organizations understand their users, customers, and markets. Through strategic research, foresight, and competitive analysis, we generate insights that guide decision-making, accelerate innovation, and improve business performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/multiplica.com\/en\/solutions\/customer-insights\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Insights | Research, IA and Product Fit.\" \/>\n<meta property=\"og:description\" content=\"We help organizations understand their users, customers, and markets. Through strategic research, foresight, and competitive analysis, we generate insights that guide decision-making, accelerate innovation, and improve business performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/multiplica.com\/en\/solutions\/customer-insights\/\" \/>\n<meta property=\"og:site_name\" content=\"Multiplica\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/multiplicanet\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-20T21:29:58+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@multiplica\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/multiplica.com\/en\/solutions\/customer-insights\/\",\"url\":\"https:\/\/multiplica.com\/en\/solutions\/customer-insights\/\",\"name\":\"Customer Insights | Research, IA and Product Fit.\",\"isPartOf\":{\"@id\":\"https:\/\/multiplica.com\/en\/#website\"},\"datePublished\":\"2023-12-20T14:05:47+00:00\",\"dateModified\":\"2026-03-20T21:29:58+00:00\",\"description\":\"We help organizations understand their users, customers, and markets. Through strategic research, foresight, and competitive analysis, we generate insights that guide decision-making, accelerate innovation, and improve business performance.\",\"breadcrumb\":{\"@id\":\"https:\/\/multiplica.com\/en\/solutions\/customer-insights\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/multiplica.com\/en\/solutions\/customer-insights\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/multiplica.com\/en\/solutions\/customer-insights\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/multiplica.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer insights\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/multiplica.com\/en\/#website\",\"url\":\"https:\/\/multiplica.com\/en\/\",\"name\":\"Multiplica\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/multiplica.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/multiplica.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/multiplica.com\/en\/#organization\",\"name\":\"Multiplica\",\"alternateName\":\"Multiplica\",\"url\":\"https:\/\/multiplica.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/multiplica.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/multiplica.com\/wp-content\/uploads\/2025\/07\/logo-multiplica-696.png\",\"contentUrl\":\"https:\/\/multiplica.com\/wp-content\/uploads\/2025\/07\/logo-multiplica-696.png\",\"width\":696,\"height\":696,\"caption\":\"Multiplica\"},\"image\":{\"@id\":\"https:\/\/multiplica.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/multiplicanet\/\",\"https:\/\/x.com\/multiplica\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Customer Insights | Research, IA and Product Fit.","description":"We help organizations understand their users, customers, and markets. Through strategic research, foresight, and competitive analysis, we generate insights that guide decision-making, accelerate innovation, and improve business performance.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/multiplica.com\/en\/solutions\/customer-insights\/","og_locale":"es_ES","og_type":"article","og_title":"Customer Insights | Research, IA and Product Fit.","og_description":"We help organizations understand their users, customers, and markets. Through strategic research, foresight, and competitive analysis, we generate insights that guide decision-making, accelerate innovation, and improve business performance.","og_url":"https:\/\/multiplica.com\/en\/solutions\/customer-insights\/","og_site_name":"Multiplica","article_publisher":"https:\/\/www.facebook.com\/multiplicanet\/","article_modified_time":"2026-03-20T21:29:58+00:00","twitter_card":"summary_large_image","twitter_site":"@multiplica","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/multiplica.com\/en\/solutions\/customer-insights\/","url":"https:\/\/multiplica.com\/en\/solutions\/customer-insights\/","name":"Customer Insights | Research, IA and Product Fit.","isPartOf":{"@id":"https:\/\/multiplica.com\/en\/#website"},"datePublished":"2023-12-20T14:05:47+00:00","dateModified":"2026-03-20T21:29:58+00:00","description":"We help organizations understand their users, customers, and markets. Through strategic research, foresight, and competitive analysis, we generate insights that guide decision-making, accelerate innovation, and improve business performance.","breadcrumb":{"@id":"https:\/\/multiplica.com\/en\/solutions\/customer-insights\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/multiplica.com\/en\/solutions\/customer-insights\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/multiplica.com\/en\/solutions\/customer-insights\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/multiplica.com\/en\/"},{"@type":"ListItem","position":2,"name":"Customer insights"}]},{"@type":"WebSite","@id":"https:\/\/multiplica.com\/en\/#website","url":"https:\/\/multiplica.com\/en\/","name":"Multiplica","description":"","publisher":{"@id":"https:\/\/multiplica.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/multiplica.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/multiplica.com\/en\/#organization","name":"Multiplica","alternateName":"Multiplica","url":"https:\/\/multiplica.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/multiplica.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/multiplica.com\/wp-content\/uploads\/2025\/07\/logo-multiplica-696.png","contentUrl":"https:\/\/multiplica.com\/wp-content\/uploads\/2025\/07\/logo-multiplica-696.png","width":696,"height":696,"caption":"Multiplica"},"image":{"@id":"https:\/\/multiplica.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/multiplicanet\/","https:\/\/x.com\/multiplica"]}]}},"_links":{"self":[{"href":"https:\/\/multiplica.com\/en\/wp-json\/wp\/v2\/services_post\/45956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/multiplica.com\/en\/wp-json\/wp\/v2\/services_post"}],"about":[{"href":"https:\/\/multiplica.com\/en\/wp-json\/wp\/v2\/types\/services_post"}],"version-history":[{"count":1,"href":"https:\/\/multiplica.com\/en\/wp-json\/wp\/v2\/services_post\/45956\/revisions"}],"predecessor-version":[{"id":45957,"href":"https:\/\/multiplica.com\/en\/wp-json\/wp\/v2\/services_post\/45956\/revisions\/45957"}],"wp:attachment":[{"href":"https:\/\/multiplica.com\/en\/wp-json\/wp\/v2\/media?parent=45956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}