{"id":21907,"date":"2021-01-21T10:56:44","date_gmt":"2021-01-21T09:56:44","guid":{"rendered":"https:\/\/multiplica.com\/?post_type=mx_casos_exito&#038;p=21907"},"modified":"2024-10-03T22:37:30","modified_gmt":"2024-10-03T20:37:30","slug":"we-increased-lead-capture-by-more-than-30","status":"publish","type":"success_stories_post","link":"https:\/\/multiplica.com\/en\/projects\/we-increased-lead-capture-by-more-than-30\/","title":{"rendered":"We increased lead capture by more than 30%"},"content":{"rendered":"<div class=\"c-full-img\" id=\"block_c52f28ee304d4c08df86729159c1c84a\">\n\t\t\t<div class=\"o-container c-full-img__desktop-img\">\n\t\t\t<div class=\"o-row u-justify-content-center\">\n\t\t\t\t<div class=\"o-col c-full-img__img-container\">\n\t\t\t\t\t<img decoding=\"async\" class=\"\" src=\"https:\/\/multiplica.com\/wp-content\/uploads\/2021\/01\/Mask-Group-3.png\" alt=\"Mutua General de Catalunya\" class=\"\">\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"c-full-img__mobile-img\">\n\t\t\t<img decoding=\"async\" class=\"\" src=\"\" alt=\"\" class=\"\">\n\t\t<\/div>\n\t<\/div>\n<div class=\"c-full-img\" id=\"block_56210ffeb981ce39b1a0e1ef5d96f02b\">\n\t\t\t<div class=\"o-container c-full-img__desktop-img\">\n\t\t\t<div class=\"o-row u-justify-content-center\">\n\t\t\t\t<div class=\"o-col c-full-img__img-container\">\n\t\t\t\t\t<img decoding=\"async\" class=\"\" src=\"\" alt=\"\" class=\"\">\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"c-full-img__mobile-img\">\n\t\t\t<img decoding=\"async\" class=\"\" src=\"\" alt=\"\" class=\"\">\n\t\t<\/div>\n\t<\/div>\n<div class=\"c-full-img\" id=\"block_824ecd404967f8be466c696abe0758c7\">\n\t\t\t<div class=\"o-container c-full-img__desktop-img\">\n\t\t\t<div class=\"o-row u-justify-content-center\">\n\t\t\t\t<div class=\"o-col c-full-img__img-container\">\n\t\t\t\t\t<img decoding=\"async\" class=\"\" src=\"https:\/\/multiplica.com\/wp-content\/uploads\/2021\/01\/mg_Group-812.png\" alt=\"\" class=\"\">\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"c-full-img__mobile-img\">\n\t\t\t<img decoding=\"async\" class=\"\" src=\"\" alt=\"\" class=\"\">\n\t\t<\/div>\n\t<\/div>\n<div class=\"c-full-img\" id=\"block_ce60419ac3a36d73a674d7ca37ceb468\">\n\t\t\t<div class=\"o-container c-full-img__desktop-img\">\n\t\t\t<div class=\"o-row u-justify-content-center\">\n\t\t\t\t<div class=\"o-col c-full-img__img-container\">\n\t\t\t\t\t<img decoding=\"async\" class=\"\" src=\"https:\/\/multiplica.com\/wp-content\/uploads\/2023\/05\/Group-889-1.png\" alt=\"\" class=\"\">\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"c-full-img__mobile-img\">\n\t\t\t<img decoding=\"async\" class=\"\" src=\"\" alt=\"\" class=\"\">\n\t\t<\/div>\n\t<\/div>\n<div class=\"c-content-image-side\" id=\"block_a27a29f4e2799bc693a6477a5224f637\">\n\t<div class=\"o-container\">\n\t\t\t\t<div class=\"o-row\">\n\t\t\t\t\t\t\t<div class=\"o-col-md-10 o-offset-md-1\">\n\t\t\t\t\t<div class=\"c-content-image-side__img-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/multiplica.com\/wp-content\/uploads\/2023\/05\/Mask-Group-1.png\" alt=\"\" class=\"c-content-image-side__img\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"o-col-md-10 o-offset-md-2\">\n\t\t\t\t\t<div class=\"c-content-image-side__text-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-content-image-side__text\"><p>La web actual es una s\u00edntesis de la propuesta de valor de MGC Mutua hacia sus usuarios en los canales digitales y sus objetivos de negocio y de marketing (captaci\u00f3n).  <\/p><br \/>\n<p>El proyecto abarc\u00f3 todas las fases de definici\u00f3n, conceptualizaci\u00f3n, prototipado, dise\u00f1o y desarrollo a trav\u00e9s de la implementaci\u00f3n e integraci\u00f3n de un nuevo CMS. <\/p><br \/>\n<p>Actualmente seguimos colaborando con MGC Mutua desarrollando nuevos proyectos, herramientas y funcionalidades.<\/p><br \/>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"c-highlights\" id=\"block_e0fa33c4ba8f872596412724ba8106b0\" style=\"background-color: #1BDEA6\">\n\t<div class=\"o-container\">\n\t\t\t\t\t\t<div class=\"o-row\">\n\t\t\t<div class=\"o-col-md-6 o-offset-md-1\">\n\t\t\t\t<div class=\"c-highlights__title-col-container\">\n\t\t\t\t\t<p class=\"c-highlights__title\">Aprendizaje clave<\/p>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"o-col-md-14 o-offset-md-1\">\n\t\t\t\t<div class=\"c-highlights__text-col-container\">\n\t\t\t\t\t<p class=\"c-highlights__text\">La nueva web de MGC Mutua excedi\u00f3 las expectativas de negocio del cliente y ha convertido a MGC Mutua en un actor digital  mucho m\u00e1s relevante capaz de comunicar desde su propuesta genuina de valor, multiplicar la captaci\u00f3n de leads y disponer de una plataforma tecnol\u00f3gica sobre la que construir las futuras necesidades de negocio con confianza. <br\/><\/p>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"c-full-img\" id=\"block_1025c7f7997c5f183ac130baf5d623f8\">\n\t\t\t<div class=\"o-container c-full-img__desktop-img\">\n\t\t\t<div class=\"o-row u-justify-content-center\">\n\t\t\t\t<div class=\"o-col c-full-img__img-container\">\n\t\t\t\t\t<img decoding=\"async\" class=\"\" src=\"https:\/\/multiplica.com\/wp-content\/uploads\/2023\/05\/Mask-Group-2.png\" alt=\"\" class=\"\">\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"c-full-img__mobile-img\">\n\t\t\t<img decoding=\"async\" class=\"\" src=\"\" alt=\"\" class=\"\">\n\t\t<\/div>\n\t<\/div>\n<div class=\"c-results\" id=\"block_df25233cf9b1b46f12050d5cb27ae517\">\n\t<div class=\"o-container\">\n\t\t<div class=\"o-row\">\n\t\t\t<div class=\"o-col-lg-7 o-offset-lg-1\">\n\t\t\t\t<div class=\"c-results__title-col-container\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"c-results__title\">Resultados<\/p>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"o-col-lg-14 o-offset-lg-1\">\n\t\t\t\t<div class=\"c-results__item-list-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-results__item-container\">\n\t\t\t\t\t\t\t<div class=\"c-results__item\">\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-index-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-index\">\n\t\t\t\t\t\t\t\t\t\t1.\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-text-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-text\">\n\t\t\t\t\t\t\t\t\t\tM\u00e1s del 50% de los leads provienen de canales digitales, aumentando en m\u00e1s de un 30% la captaci\u00f3n digital.\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-results__item-container\">\n\t\t\t\t\t\t\t<div class=\"c-results__item\">\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-index-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-index\">\n\t\t\t\t\t\t\t\t\t\t2.\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-text-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-text\">\n\t\t\t\t\t\t\t\t\t\tMejora de las m\u00e9tricas de comportamiento y de retenci\u00f3n en la web.\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"c-results__numbers-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-results__numbers-item-container\">\n\t\t\t\t\t\t\t<div class=\"c-stamp \">\n\t<span class=\"c-stamp__number c-stamp__number--small\">\n\t\t+30%\t<\/span>\n\t<span class=\"c-stamp__text\">\n\t\tdigital uptake\t<\/span>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"c-testimonial  c-testimonial--has-background\" id=\"block_d172f4d2071e3e835ce7a5bfa3e707da\" style=\"background-color: #1BDEA6\">\n\t\t\t<div class=\"o-container\">\n\t\t\t<div class=\"o-row\">\n\t\t\t\t<div class=\"o-col-md-12 o-offset-md-5\">\n\t\t\t\t\t<div class=\"c-testimonial__quote\">\n\t\t\t\t\t\t\u201cEn 2018 vimos necesario repensar el papel de la web principal de MGC Mutua dentro de nuestra estrategia online, con el objetivo de convertir el tr\u00e1fico de branding y ofrecer una mejor experiencia a nuestros visitantes, fueran clientes o no. La propuesta de redise\u00f1o de Multiplica destac\u00f3 por su enfoque total hacia el usuario y una intensa investigaci\u00f3n para alinear ese enfoque con nuestro modelo de negocio. El resultado ha superado nuestras expectativas, ya que no solo nuestro tr\u00e1fico se ha disparado, sino que el volumen de leads generados en la propia web ha subido hasta el 31% del total, en el plazo de un a\u00f1o.    Actualmente seguimos colaborando con Multiplica, tanto en la revisi\u00f3n y mejoras de la web como en nuevos retos, para seguir desarrollando nuestra estrategia con garant\u00edas de \u00e9xito.\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"c-testimonial__quoted\">\n\t\t\t\t\t\t<p class=\"name\">Eduard Blanco<\/p>\n\t\t\t\t\t\t<p class=\"position\">Director de marketing digital en MGC Mutua<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<div class=\"c-features-grid \" id=\"block_d6f576d7e2f733e83297026a536e4f9b\" >\n\t<div class=\"o-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"o-row\">\n\t\t\t\t\t<div class=\"o-col-md-20 o-offset-md-2\">\n\t\t\t\t\t\t<div class=\"c-features-grid__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"c-features-grid__title\">We highlight<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"o-row c-features-grid__items\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-features-grid__column o-col-md-9 o-offset-md-2\">\n\t\t\t\t\t\t\t\t<div class=\"c-features-grid__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-features-grid__item-title\">Impacto positivo<\/p>\n\t\t\t\t\t\t\t\t\t<p class=\"c-features-grid__item-text\">en las cifras de negocio de MGC Mutua y aumento del peso del canal.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-features-grid__column o-col-md-9 o-offset-md-2\">\n\t\t\t\t\t\t\t\t<div class=\"c-features-grid__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-features-grid__item-title\">Capacidad de captaci\u00f3n<\/p>\n\t\t\t\t\t\t\t\t\t<p class=\"c-features-grid__item-text\">de nuevos leads en una compa\u00f1\u00eda con poca tradici\u00f3n y cultura en acciones de marketing online. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-features-grid__column o-col-md-9 o-offset-md-2\">\n\t\t\t\t\t\t\t\t<div class=\"c-features-grid__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-features-grid__item-title\">Comunicaci\u00f3n clara<\/p>\n\t\t\t\t\t\t\t\t\t<p class=\"c-features-grid__item-text\">de la propuesta de valor a los clientes y los beneficios de MGC Mutua.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":39025,"parent":0,"menu_order":0,"template":"","class_list":["post-21907","success_stories_post","type-success_stories_post","status-publish","has-post-thumbnail","hentry"],"acf":{"post_type_success_stories_post_module_type":"success_stories","use_cases_checkbox":false,"use_cases_input":"","post_type_success_stories_post_module_title":"We redesigned the MGC Mutua website with the aim of becoming the benchmark digital channel for recruitment, increasing its ability to attract new leads.","post_type_success_stories_post_module_subtitle":"","post_type_success_stories_post_module_client":"MGC Mutua","post_type_success_stories_post_module_website":"https:\/\/www.mgc.es\/","post_type_success_stories_post_module_main_color":"#39abbf","post_type_success_stories_post_module_logo_client":23283,"post_type_success_stories_post_module_logo_partner":"","post_type_success_stories_post_module_sector":"12","post_type_success_stories_post_module_methodology":["1"],"post_type_success_stories_post_module_countries":[],"post_type_success_stories_post_module_regions":[],"post_type_success_stories_post_module_main_image":38948,"post_type_success_stories_post_module_main_image_mobile":38950,"post_type_success_stories_post_module_main_image_placement_right":true,"post_type_success_stories_post_module_numbers":[{"post_type_success_stories_post_module_numbers_value":"+30%","post_type_success_stories_post_module_numbers_text":"digital uptake"}]},"yoast_head":"<!-- This site is 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