{"id":21929,"date":"2021-01-21T10:44:46","date_gmt":"2021-01-21T09:44:46","guid":{"rendered":"https:\/\/multiplica.com\/?post_type=mx_casos_exito&#038;p=21929"},"modified":"2024-10-03T22:35:39","modified_gmt":"2024-10-03T20:35:39","slug":"decentralization-and-productivity-of-the-commercial-force","status":"publish","type":"success_stories_post","link":"https:\/\/multiplica.com\/en\/projects\/decentralization-and-productivity-of-the-commercial-force\/","title":{"rendered":"Decentralization and productivity of the commercial force."},"content":{"rendered":"<div class=\"c-content-title-side\" id=\"block_70c6c1a21f1b35022947a5c911ee95d5\">\n\t<div class=\"o-container\">\n\t\t<div class=\"o-row\">\n\t\t\t<div class=\"o-col-md-22 o-offset-md-1\">\n\t\t\t\t<div class=\"c-content-title-side__container\">\n\t\t\t\t\t<p class=\"c-content-title-side__intro\">El desafiament<\/p>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"o-row\">\n\t\t\t<div class=\"o-col-md-10 o-offset-md-1\">\n\t\t\t\t<div class=\"c-content-title-side__container\">\n\t\t\t\t\t<h2 class=\"c-content-title-side__title\">Dinamitzant la for\u00e7a de venda per accelerar processos.<\/h2>\t\t\t\t\t<div class=\"c-content-title-side__text\"><p>L&#8217;objectiu principal del projecte implicava crear una \u00fanica plataforma web responsive on tota la for\u00e7a comercial de Mapfre &#8211; tant interna (agents) com a externa (brokers) &#8211; pogu\u00e9s accedir des de dispositius m\u00f2bils a totes les eines disponibles per als comercials sense necessitat de connectar-se des d&#8217;una oficina de Mapfre. Una cosa que aparentment semblava senzilla i no va ser gens f\u00e0cil d&#8217;aconseguir.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"o-col-md-9 o-offset-md-2\">\n\t\t\t\t<div class=\"c-content-title-side__container\">\n\t\t\t\t\t<div class=\"c-content-image-side__img-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"\" class=\"c-content-image-side__img\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"c-content-title-side__text\"><p>&#8216;El projecte tenia grans reptes t\u00e8cnics en haver d&#8217;incorporar en una web responsive m\u00faltiples funcionalitats gens trivials com l&#8217;\u00fas de la cambra del tel\u00e8fon intel\u00b7ligent per a la realitzaci\u00f3 de determinades gestions o la possibilitat de sumar una nova plataforma de pagaments&#8217;.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"c-content-title-side\" id=\"block_690eb4d45ecfb3c8994d4355be35a86b\">\n\t<div class=\"o-container\">\n\t\t<div class=\"o-row\">\n\t\t\t<div class=\"o-col-md-22 o-offset-md-1\">\n\t\t\t\t<div class=\"c-content-title-side__container\">\n\t\t\t\t\t<p class=\"c-content-title-side__intro\">Qu\u00e8 vam fer?<\/p>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"o-row\">\n\t\t\t<div class=\"o-col-md-10 o-offset-md-1\">\n\t\t\t\t<div class=\"c-content-title-side__container\">\n\t\t\t\t\t<h2 class=\"c-content-title-side__title\">Con\u00e8ixer als usuaris finals per millorar l&#8217;experi\u00e8ncia.<\/h2>\t\t\t\t\t<div class=\"c-content-title-side__text\"><p>A partir de la recepci\u00f3 del requeriment, iniciem un proc\u00e9s de user research per con\u00e8ixer m\u00e9s als futurs usuaris i els seus principals pain points amb l&#8217;objectiu de crear un backlog de funcionalitats que permetessin optimitzar la gesti\u00f3 comercial a Mapfre. <\/p>\n<p>Per a aix\u00f2, realitzem entrevistes i workshops per crear din\u00e0miques amb usuaris, per poder acordar i definir aquelles funcionalitats que s&#8217;haurien de considerar en el backlog del projecte. Entre elles, una nova gesti\u00f3 de pagaments de clients, la incorporaci\u00f3 d&#8217;una safata de documents per a la seva signatura, el calendari d&#8217;esdeveniments respecte a la cartera de clients i eines d&#8217;interacci\u00f3 amb el broker o agent (amb m\u00e8triques de performance mensual i enviament de missatges als comercials).<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"o-col-md-9 o-offset-md-2\">\n\t\t\t\t<div class=\"c-content-title-side__container\">\n\t\t\t\t\t<div class=\"c-content-image-side__img-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/multiplica.com\/wp-content\/uploads\/2021\/01\/maphre_06.png\" alt=\"maphre\" class=\"c-content-image-side__img\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"c-results\" id=\"block_0da26145fcdea11ae7f3583013ba2f2a\">\n\t<div class=\"o-container\">\n\t\t<div class=\"o-row\">\n\t\t\t<div class=\"o-col-lg-7 o-offset-lg-1\">\n\t\t\t\t<div class=\"c-results__title-col-container\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"c-results__title\">Resultados<\/p>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"o-col-lg-14 o-offset-lg-1\">\n\t\t\t\t<div class=\"c-results__item-list-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-results__item-container\">\n\t\t\t\t\t\t\t<div class=\"c-results__item\">\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-index-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-index\">\n\t\t\t\t\t\t\t\t\t\t1.\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-text-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-text\">\n\t\t\t\t\t\t\t\t\t\tGran acceptaci\u00f3 i \u00fas d&#8217;una plataforma que compta amb m\u00e9s de 40 mil usuaris.\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-results__item-container\">\n\t\t\t\t\t\t\t<div class=\"c-results__item\">\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-index-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-index\">\n\t\t\t\t\t\t\t\t\t\t2.\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-text-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-text\">\n\t\t\t\t\t\t\t\t\t\tDescentralitzaci\u00f3 de la for\u00e7a comercial que ja pot fer el seu treball des del seu web responsive sense necessitat d&#8217;assistir a l&#8217;oficina presencialment.\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-results__item-container\">\n\t\t\t\t\t\t\t<div class=\"c-results__item\">\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-index-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-index\">\n\t\t\t\t\t\t\t\t\t\t3.\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-text-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-text\">\n\t\t\t\t\t\t\t\t\t\tMillora de la performance dels comercials des d&#8217;una plataforma que els ajuda en les seves gestions i en el mesurament dels seus resultats.\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"c-results__numbers-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-results__numbers-item-container\">\n\t\t\t\t\t\t\t<div class=\"c-stamp \">\n\t<span class=\"c-stamp__number c-stamp__number--small\">\n\t\t40 K\t<\/span>\n\t<span class=\"c-stamp__text\">\n\t\tusers\t<\/span>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"c-testimonial  c-testimonial--has-background\" id=\"block_74ccd3f823f0420346aa6211136595c9\" style=\"background-color: #1BDEA6\">\n\t\t\t<div class=\"o-container\">\n\t\t\t<div class=\"o-row\">\n\t\t\t\t<div class=\"o-col-md-12 o-offset-md-5\">\n\t\t\t\t\t<div class=\"c-testimonial__quote\">\n\t\t\t\t\t\t\u201cDurant el projecte, experimentem una gran maduraci\u00f3 dels equips, tant interns, com de Mapfre, i dins dels processos que vam anar realitzant vam obtenir aprenentatges que ens van aportar m\u00e9s valor en el negoci de la companyia i estr\u00e8nyer la nostra col\u00b7laboraci\u00f3 i plantejar nous projectes\u201d.\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"c-testimonial__quoted\">\n\t\t\t\t\t\t<p class=\"name\">H\u00e9ctor Montero<\/p>\n\t\t\t\t\t\t<p class=\"position\">L\u00edder de projectes de desenvolupament en Multiplica.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<div class=\"c-features-grid \" id=\"block_883a3d61e41cf9fd82ad01906bf2729a\" >\n\t<div class=\"o-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"o-row\">\n\t\t\t\t\t<div class=\"o-col-md-20 o-offset-md-2\">\n\t\t\t\t\t\t<div class=\"c-features-grid__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"c-features-grid__title\">We highlight<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"o-row c-features-grid__items\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-features-grid__column o-col-md-9 o-offset-md-2\">\n\t\t\t\t\t\t\t\t<div class=\"c-features-grid__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-features-grid__item-title\">Creaci\u00f3 i desenvolupament de noves eines <\/p>\n\t\t\t\t\t\t\t\t\t<p class=\"c-features-grid__item-text\">Per fer costat a la for\u00e7a comercial en les seves gestions de venda i atenci\u00f3 al client.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-features-grid__column o-col-md-9 o-offset-md-2\">\n\t\t\t\t\t\t\t\t<div class=\"c-features-grid__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-features-grid__item-title\">Creaci\u00f3 d&#8217;una base<\/p>\n\t\t\t\t\t\t\t\t\t<p class=\"c-features-grid__item-text\">Per proporcionar m\u00e9s eines a la for\u00e7a comercial de Mapfre, amb el que continuem incrementant el valor del producte.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-features-grid__column o-col-md-9 o-offset-md-2\">\n\t\t\t\t\t\t\t\t<div class=\"c-features-grid__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-features-grid__item-title\">Refor\u00e7 del vincle amb Mapfre<\/p>\n\t\t\t\t\t\t\t\t\t<p class=\"c-features-grid__item-text\">Com a aliats estrat\u00e8gics en el seu proc\u00e9s de transformaci\u00f3 digital i de desenvolupament de TI en diferents \u00e0rees.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":21904,"parent":0,"menu_order":0,"template":"","class_list":["post-21929","success_stories_post","type-success_stories_post","status-publish","has-post-thumbnail","hentry"],"acf":{"post_type_success_stories_post_module_type":"success_stories","use_cases_checkbox":false,"use_cases_input":"","post_type_success_stories_post_module_title":"We improved the productivity and flexibility of Mapfre's sales force with the creation of a responsive web platform that would allow online access to all its commercial 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