{"id":32038,"date":"2022-04-25T15:28:52","date_gmt":"2022-04-25T15:28:52","guid":{"rendered":"https:\/\/multiplica.com\/casos-de-exito\/live-shopping-para-aumentar-ventas-en-un-30\/"},"modified":"2024-11-01T16:23:18","modified_gmt":"2024-11-01T15:23:18","slug":"live-shopping-to-increase-sales-by-30","status":"publish","type":"success_stories_post","link":"https:\/\/multiplica.com\/en\/projects\/live-shopping-to-increase-sales-by-30\/","title":{"rendered":"Live Shopping to increase sales by 30%"},"content":{"rendered":"<div class=\"c-full-img\" id=\"block_ff6c4feb005aec7bd42956d8a2621a9c\">\n\t\t\t<div class=\"o-container\">\n\t\t\t<div class=\"o-row u-justify-content-center\">\n\t\t\t\t<div class=\"o-col c-full-img__img-container\">\n\t\t\t\t\t<div class=\"c-full-img__frame-container\">\n\t\t\t\t\t\t<iframe\n\t\t\t\t\t\t\tid=\"iframe-block_ff6c4feb005aec7bd42956d8a2621a9c\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/www.youtube.com\/embed\/bejjg3lJjkU\"\n\t\t\t\t\t\t\tclass=\"has_preview\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t<\/iframe>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/multiplica.com\/wp-content\/uploads\/2022\/04\/Preview-video.png\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n<div class=\"c-content-title-side\" id=\"block_c434b305ce8102b2275193cdbf555d0f\">\n\t<div class=\"o-container\">\n\t\t<div class=\"o-row\">\n\t\t\t<div class=\"o-col-md-22 o-offset-md-1\">\n\t\t\t\t<div class=\"c-content-title-side__container\">\n\t\t\t\t\t<p class=\"c-content-title-side__intro\">The Challenge<\/p>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"o-row\">\n\t\t\t<div class=\"o-col-md-10 o-offset-md-1\">\n\t\t\t\t<div class=\"c-content-title-side__container\">\n\t\t\t\t\t<h2 class=\"c-content-title-side__title\">Creation of a new digital sales channel<\/h2>\t\t\t\t\t<div class=\"c-content-title-side__text\"><p>In the midst of the digitalization process and following the pandemic stage caused by Covid-19, when fashion stores had to close, Adolfo Dom\u00ednguez embraced innovation as a way to connect with customers, adapting to their needs. In the past two years, the fashion group has strengthened its commitment to digital innovation and new consumption models.<\/p>\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"b26c7f2a-1528-4d4a-b833-ce6c92d79721\" data-message-model-slug=\"gpt-4o-mini\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p><strong>Adolfo Dom\u00ednguez had four main objectives:<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<ul>\n<li>Attract new audiences.<\/li>\n<li>Strengthen their online channels.<\/li>\n<li>Foster loyalty among digital audiences.<\/li>\n<li>Generate actions that position the brand at the top of mind for their target audience.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"7d67f43b-4d90-417d-8070-97c6d5bf3785\" data-message-model-slug=\"gpt-4o-mini\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>We worked on a recurring live commerce strategy that unified these objectives into a single action, making Adolfo Dom\u00ednguez the first major Spanish fashion brand to incorporate live shopping as a new channel for traffic and conversion.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"o-col-md-9 o-offset-md-2\">\n\t\t\t\t<div class=\"c-content-title-side__container\">\n\t\t\t\t\t<div class=\"c-content-image-side__img-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"\" class=\"c-content-image-side__img\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"c-content-title-side__text\"><p>In these live sessions, the brand would showcase its new collections to customers alongside its stylists, allowing users to purchase the items they were interested in without leaving their homes or even changing screens.<\/p>\n<p>For the company, this project presented a dual challenge, both due to the internal cultural shift involved in implementing a new content and sales channel and the need to educate the audience about this new format.<\/p>\n<p>\u201cAdolfo Dom\u00ednguez held private sales in their stores for VIP clients, where a stylist-influencer presented the new collections. We faced the challenge of transitioning these sales to a digital format, reaching much larger new audiences in an environment where users couldn\u2019t try on the clothes. However, the results demonstrated the enormous potential of live commerce strategies and tools.\u201d<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"c-full-img\" id=\"block_ce18f62437a6f25a0068ce1617443a87\">\n\t\t\t<div class=\"o-container c-full-img__desktop-img\">\n\t\t\t<div class=\"o-row u-justify-content-center\">\n\t\t\t\t<div class=\"o-col c-full-img__img-container\">\n\t\t\t\t\t<img decoding=\"async\" class=\"\" src=\"https:\/\/multiplica.com\/wp-content\/uploads\/2022\/04\/Adolfo-Domi\u0301nguez_01-scaled.jpg\" alt=\"\" class=\"\">\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"c-full-img__mobile-img\">\n\t\t\t<img decoding=\"async\" class=\"\" src=\"\" alt=\"\" class=\"\">\n\t\t<\/div>\n\t<\/div>\n\n\n<div class=\"c-content-title-side\" id=\"block_f257a8b0392543be6efcbdd84eb915bf\">\n\t<div class=\"o-container\">\n\t\t<div class=\"o-row\">\n\t\t\t<div class=\"o-col-md-22 o-offset-md-1\">\n\t\t\t\t<div class=\"c-content-title-side__container\">\n\t\t\t\t\t<p class=\"c-content-title-side__intro\">What We Did <\/p>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"o-row\">\n\t\t\t<div class=\"o-col-md-10 o-offset-md-1\">\n\t\t\t\t<div class=\"c-content-title-side__container\">\n\t\t\t\t\t<h2 class=\"c-content-title-side__title\">Planning, execution, and analysis of each live session.<\/h2>\t\t\t\t\t<div class=\"c-content-title-side__text\"><p>Our years of expertise in the retail and fashion sector allowed us to quickly immerse ourselves in the project, clearly understanding the client&#8217;s pain points from the very beginning.<\/p>\n<p>Following that initial <strong>analysis of the situation<\/strong>, there was an internal collaboration process with the eRetail &amp; live shopping, Digital Strategy, and Creative teams that resulted in a proposal for the client to transition private sales into a phygital event that reaches larger audiences while maintaining or even improving conversion rates. There is no doubt that live shopping is perfect for that, but what is the right strategy, and how do we execute it?<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"o-col-md-9 o-offset-md-2\">\n\t\t\t\t<div class=\"c-content-title-side__container\">\n\t\t\t\t\t<div class=\"c-content-image-side__img-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/multiplica.com\/wp-content\/uploads\/2022\/04\/Adolfo-Domi\u0301nguez_02.jpg\" alt=\"\" class=\"c-content-image-side__img\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"c-content-image-side\" id=\"block_066a3546b62709725d9b55494b83a216\">\n\t<div class=\"o-container\">\n\t\t\t\t<div class=\"o-row\">\n\t\t\t\t\t\t\t<div class=\"o-col-md-10 o-offset-md-1\">\n\t\t\t\t\t<div class=\"c-content-image-side__img-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/multiplica.com\/wp-content\/uploads\/2022\/04\/Adolfo-Domi\u0301nguez_03.jpg\" alt=\"\" class=\"c-content-image-side__img\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"o-col-md-10 o-offset-md-2\">\n\t\t\t\t\t<div class=\"c-content-image-side__text-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-content-image-side__text\"><p>From our tech team in the eRetail &amp; live shopping chapter, <strong>an analysis of the client\u2019s platform<\/strong> was conducted to determine which of the multiple live shopping tools was most suitable for agile and effective integration. Two platforms were tested, and we chose to work with Shoply due to its superior performance in both technical and visual adaptation.<\/p><br \/>\n<p>The Digital Strategy team <strong>designed traffic campaigns<\/strong> for before, during, and after the events to ensure optimal reach, both in terms of volume and target audience. They generated anticipation during the pre-phase, achieved maximum engagement during the event, and extended the conversion of live shopping even in the days following the event.<\/p><br \/>\n<p>Meanwhile, the creative team <strong>developed content dynamics proposals<\/strong> for each of the monthly live sessions, combining elements such as user interaction, brand explanation, product showcase, real model trials, and purchase incentives, ensuring that the final content was engaging enough to keep the audience connected, participating, and buying.<\/p><br \/>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"c-content-image-side\" id=\"block_ea12348e19fbc5124c0a4c3d72146534\">\n\t<div class=\"o-container\">\n\t\t\t\t<div class=\"o-row\">\n\t\t\t\t\t\t\t<div class=\"o-col-md-10 o-offset-md-1\">\n\t\t\t\t\t<div class=\"c-content-image-side__text-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-content-image-side__text\"><div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"><br \/>\n<div class=\"flex-col gap-1 md:gap-3\"><br \/>\n<div class=\"flex max-w-full flex-col flex-grow\"><br \/>\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"0c2d4648-68fa-4c26-8aa7-6df623395ddf\" data-message-model-slug=\"gpt-4o-mini\"><br \/>\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><br \/>\n<div class=\"markdown prose w-full break-words dark:prose-invert light\"><br \/>\n<p>The production department transferred the scripts monthly to a <strong>production schedule<\/strong> that outlines the dynamics of the live session and serves as a logbook for the more than 12 people involved in each show. This department is also responsible for managing and operating all recording, lighting, sound, and other equipment to ensure that the show can begin!<\/p><br \/>\n<\/div><br \/>\n<\/div><br \/>\n<\/div><br \/>\n<\/div><br \/>\n<\/div><br \/>\n<\/div><br \/>\n<p>Finally, once each live session is completed, a <strong>results report<\/strong> is sent to the client containing key performance indicators such as: traffic, peak connections, average connection time, engagement, CTR (click-through rate), CR (conversion rate), positive and negative comments in the chat, and results from surveys conducted. After analyzing these results, potential improvements for the next edition are proposed.<\/p><br \/>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"o-col-md-10 o-offset-md-2\">\n\t\t\t\t\t<div class=\"c-content-image-side__img-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/multiplica.com\/wp-content\/uploads\/2022\/04\/Adolfo-Domi\u0301nguez_04.jpg\" alt=\"\" class=\"c-content-image-side__img\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"c-highlights\" id=\"block_fe6ffec135c2a793517e8241a8130a70\" style=\"background-color: #1BDEA6\">\n\t<div class=\"o-container\">\n\t\t\t\t\t\t<div class=\"o-row\">\n\t\t\t<div class=\"o-col-md-6 o-offset-md-1\">\n\t\t\t\t<div class=\"c-highlights__title-col-container\">\n\t\t\t\t\t<p class=\"c-highlights__title\">Key Learnings<\/p>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"o-col-md-14 o-offset-md-1\">\n\t\t\t\t<div class=\"c-highlights__text-col-container\">\n\t\t\t\t\t<p class=\"c-highlights__text\">The phygital factor\u2014broadcasting online from the physical store and engaging the audience from a pre-live phase\u2014is essential to ensure the success of the initiative. Through social media contests to invite the models who will participate physically in the store during the live session, we generate anticipation and create a seamless transition from the physical to the digital, making the experience unique.<\/p>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"c-results\" id=\"block_1534c401a1250dec876ccc5e98cf2bcc\">\n\t<div class=\"o-container\">\n\t\t<div class=\"o-row\">\n\t\t\t<div class=\"o-col-lg-7 o-offset-lg-1\">\n\t\t\t\t<div class=\"c-results__title-col-container\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"c-results__title\">Results<\/p>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"o-col-lg-14 o-offset-lg-1\">\n\t\t\t\t<div class=\"c-results__item-list-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-results__item-container\">\n\t\t\t\t\t\t\t<div class=\"c-results__item\">\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-index-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-index\">\n\t\t\t\t\t\t\t\t\t\t1.\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-text-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-text\">\n\t\t\t\t\t\t\t\t\t\tOver 19,000 page visits, with an average of 2,000 viewers and an average watch time of 10 minutes.\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-results__item-container\">\n\t\t\t\t\t\t\t<div class=\"c-results__item\">\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-index-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-index\">\n\t\t\t\t\t\t\t\t\t\t2.\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-text-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-text\">\n\t\t\t\t\t\t\t\t\t\t188% increase in new users.\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-results__item-container\">\n\t\t\t\t\t\t\t<div class=\"c-results__item\">\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-index-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-index\">\n\t\t\t\t\t\t\t\t\t\t3.\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-text-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-text\">\n\t\t\t\t\t\t\t\t\t\t70% of users viewed the garments discussed during the live session.\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-results__item-container\">\n\t\t\t\t\t\t\t<div class=\"c-results__item\">\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-index-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-index\">\n\t\t\t\t\t\t\t\t\t\t4.\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-text-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-text\">\n\t\t\t\t\t\t\t\t\t\tContinued increase in sales over the following days through the incentive launched during the event.\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-results__item-container\">\n\t\t\t\t\t\t\t<div class=\"c-results__item\">\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-index-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-index\">\n\t\t\t\t\t\t\t\t\t\t5.\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-text-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-text\">\n\t\t\t\t\t\t\t\t\t\tThe third live session saw an exponential increase compared to the previous one and functioned as a 360-degree action encompassing the phygital universe.\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-results__item-container\">\n\t\t\t\t\t\t\t<div class=\"c-results__item\">\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-index-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-index\">\n\t\t\t\t\t\t\t\t\t\t6.\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-text-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-text\">\n\t\t\t\t\t\t\t\t\t\tUsers connected: Live 1: 887; Live 2: 1,660; and Live 3: 3,227.\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-results__item-container\">\n\t\t\t\t\t\t\t<div class=\"c-results__item\">\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-index-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-index\">\n\t\t\t\t\t\t\t\t\t\t7.\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-text-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-text\">\n\t\t\t\t\t\t\t\t\t\tAverage connection time: Live 1: 9:50 min; Live 2: 10:23 min; and Live 3: 10:30 min.\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-results__item-container\">\n\t\t\t\t\t\t\t<div class=\"c-results__item\">\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-index-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-index\">\n\t\t\t\t\t\t\t\t\t\t8.\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-text-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-text\">\n\t\t\t\t\t\t\t\t\t\tCTR: Live 1: 67%; Live 2: 69%; and Live 3: 70%.\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"c-results__numbers-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-results__numbers-item-container\">\n\t\t\t\t\t\t\t<div class=\"c-stamp \">\n\t<span class=\"c-stamp__number c-stamp__number--small\">\n\t\t+19.000\t<\/span>\n\t<span class=\"c-stamp__text\">\n\t\tpage views\t<\/span>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-results__numbers-item-container\">\n\t\t\t\t\t\t\t<div class=\"c-stamp \">\n\t<span class=\"c-stamp__number c-stamp__number--small\">\n\t\t+188%\t<\/span>\n\t<span class=\"c-stamp__text\">\n\t\tof new users\t<\/span>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-results__numbers-item-container\">\n\t\t\t\t\t\t\t<div class=\"c-stamp \">\n\t<span class=\"c-stamp__number c-stamp__number--small\">\n\t\t+70%\t<\/span>\n\t<span class=\"c-stamp__text\">\n\t\tchecking the products\t<\/span>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"c-testimonial  c-testimonial--has-background\" id=\"block_766d3ccbb156637e3d108c31e5308e77\" style=\"background-color: #1BDEA6\">\n\t\t\t<div class=\"o-container\">\n\t\t\t<div class=\"o-row\">\n\t\t\t\t<div class=\"o-col-md-12 o-offset-md-5\">\n\t\t\t\t\t<div class=\"c-testimonial__quote\">\n\t\t\t\t\t\t\u201cSocial Live Shopping, with a well-defined strategy, becomes a new online shopping format that should be considered as an additional traffic channel. The Live Shopping team at Multiplica has provided us with significant value in the collaborative effort of this live commerce strategy, positioning us as the first fashion brand in Spain to execute such an initiative. A symbiosis of teams has been created that operates in an agile and efficient manner, where we work collaboratively on each live session&#8217;s preparation and production.\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"c-testimonial__quoted\">\n\t\t\t\t\t\t<p class=\"name\">Ana Oca,<\/p>\n\t\t\t\t\t\t<p class=\"position\">Adolfo Dom\u00ednguez Marketing Manager<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n<div class=\"c-features-grid \" id=\"block_a8cb3dc24b43ba6738b6560672dc93a9\" >\n\t<div class=\"o-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"o-row\">\n\t\t\t\t\t<div class=\"o-col-md-20 o-offset-md-2\">\n\t\t\t\t\t\t<div class=\"c-features-grid__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"c-features-grid__title\">We highlight<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"o-row c-features-grid__items\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-features-grid__column o-col-md-9 o-offset-md-2\">\n\t\t\t\t\t\t\t\t<div class=\"c-features-grid__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-features-grid__item-title\">The relevance of the strategy:<\/p>\n\t\t\t\t\t\t\t\t\t<p class=\"c-features-grid__item-text\">To think and create appealing concepts for the user that allow them to discover and purchase the product in a different and entertaining way.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-features-grid__column o-col-md-9 o-offset-md-2\">\n\t\t\t\t\t\t\t\t<div class=\"c-features-grid__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-features-grid__item-title\">The magic of the authentic:<\/p>\n\t\t\t\t\t\t\t\t\t<p class=\"c-features-grid__item-text\">Achieving that production point where everything goes well while respecting the spontaneity of the live event, with the participation of real users.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-features-grid__column o-col-md-9 o-offset-md-2\">\n\t\t\t\t\t\t\t\t<div class=\"c-features-grid__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-features-grid__item-title\">The importance of frequency:<\/p>\n\t\t\t\t\t\t\t\t\t<p class=\"c-features-grid__item-text\">In each session, the user is more participative, and the metrics improve.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":31916,"parent":0,"menu_order":0,"template":"","class_list":["post-32038","success_stories_post","type-success_stories_post","status-publish","has-post-thumbnail","hentry"],"acf":{"post_type_success_stories_post_module_type":"success_stories","use_cases_checkbox":false,"use_cases_input":"","post_type_success_stories_post_module_title":"We increase Adolfo Dom\u00ednguez sales by creating a new shopping experience through shoppable videos with live events aimed at followers, new audiences and customers.","post_type_success_stories_post_module_subtitle":"","post_type_success_stories_post_module_client":"Adolfo 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