{"id":33554,"date":"2022-08-30T12:25:03","date_gmt":"2022-08-30T12:25:03","guid":{"rendered":"https:\/\/multiplica.com\/?post_type=mx_casos_exito&#038;p=33554"},"modified":"2024-11-01T16:51:07","modified_gmt":"2024-11-01T15:51:07","slug":"conversion-to-sales-of-30-and-increase-in-the-average-ticket-through-live-shopping","status":"publish","type":"success_stories_post","link":"https:\/\/multiplica.com\/en\/projects\/conversion-to-sales-of-30-and-increase-in-the-average-ticket-through-live-shopping\/","title":{"rendered":"Conversion to sales of 30% and increase in the average ticket through Live Shopping."},"content":{"rendered":"<div class=\"c-full-img\" id=\"block_cb0d17a5a8d43756e25b79b2f052d718\">\n\t\t\t<div class=\"o-container\">\n\t\t\t<div class=\"o-row u-justify-content-center\">\n\t\t\t\t<div class=\"o-col c-full-img__img-container\">\n\t\t\t\t\t<div class=\"c-full-img__frame-container\">\n\t\t\t\t\t\t<iframe\n\t\t\t\t\t\t\tid=\"iframe-block_cb0d17a5a8d43756e25b79b2f052d718\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/www.youtube.com\/embed\/RytZgICd3og\"\n\t\t\t\t\t\t\tclass=\"has_preview\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t<\/iframe>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/multiplica.com\/wp-content\/uploads\/2022\/07\/Group-19197.png\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n<div class=\"c-content-title-side\" id=\"block_1b0eda578e48503102b269a81941f657\">\n\t<div class=\"o-container\">\n\t\t<div class=\"o-row\">\n\t\t\t<div class=\"o-col-md-22 o-offset-md-1\">\n\t\t\t\t<div class=\"c-content-title-side__container\">\n\t\t\t\t\t<p class=\"c-content-title-side__intro\">The Challenge<\/p>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"o-row\">\n\t\t\t<div class=\"o-col-md-10 o-offset-md-1\">\n\t\t\t\t<div class=\"c-content-title-side__container\">\n\t\t\t\t\t<h2 class=\"c-content-title-side__title\">Involve pharmacies in reaching new audiences<\/h2>\t\t\t\t\t<div class=\"c-content-title-side__text\"><div class=\"flex-shrink-0 flex flex-col relative items-end\">\n<div>\n<div class=\"pt-0\">\n<div class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\">\n<div class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"03c936e8-0514-42af-9ea8-d04d5675b095\" data-message-model-slug=\"gpt-4o-mini\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p><strong>SVR is a dermocosmetic brand\u2014with its own eCommerce platform and sales through pharmacies\u2014that needed a strategy to help achieve the four objectives set by its Marketing and Commercial departments:<\/strong><\/p>\n<ol>\n<li>Position the brand as an expert in the dermatological sector.<\/li>\n<li>Reach new online audiences to convey its brand message.<\/li>\n<li>Increase sales in the digital channel.<\/li>\n<li>Foster loyalty among its key customers in the pharmaceutical channel.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"o-col-md-9 o-offset-md-2\">\n\t\t\t\t<div class=\"c-content-title-side__container\">\n\t\t\t\t\t<div class=\"c-content-image-side__img-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"\" class=\"c-content-image-side__img\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"c-content-title-side__text\"><p>\u201cSince the objectives included a branding component, the strategy could not be a \u2018one-shot\u2019 initiative but rather a continuous effort over time, creating a constant communication channel with the audience and opening a new sales channel that would not only impact the brand&#8217;s results but also those of its channel\u2014pharmacies. In fact, the biggest challenge lay in how to involve these pharmacies to support them in achieving an increase in sales of SVR products and turning them into allies not only in building the brand message but also in its dissemination.\u201d<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"c-full-img\" id=\"block_4c1c44084a2fac38a2313f8a86c3095b\">\n\t\t\t<div class=\"o-container c-full-img__desktop-img\">\n\t\t\t<div class=\"o-row u-justify-content-center\">\n\t\t\t\t<div class=\"o-col c-full-img__img-container\">\n\t\t\t\t\t<img decoding=\"async\" class=\"\" src=\"https:\/\/multiplica.com\/wp-content\/uploads\/2022\/07\/Frame-21369-1.png\" alt=\"\" class=\"\">\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"c-full-img__mobile-img\">\n\t\t\t<img decoding=\"async\" class=\"\" src=\"\" alt=\"\" class=\"\">\n\t\t<\/div>\n\t<\/div>\n\n\n<div class=\"c-content-title-side\" id=\"block_e20cb9e2897e64052d91c31929078d1a\">\n\t<div class=\"o-container\">\n\t\t<div class=\"o-row\">\n\t\t\t<div class=\"o-col-md-22 o-offset-md-1\">\n\t\t\t\t<div class=\"c-content-title-side__container\">\n\t\t\t\t\t<p class=\"c-content-title-side__intro\">What We Did<\/p>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"o-row\">\n\t\t\t<div class=\"o-col-md-10 o-offset-md-1\">\n\t\t\t\t<div class=\"c-content-title-side__container\">\n\t\t\t\t\t<h2 class=\"c-content-title-side__title\">Events with experts that offer solutions beyond just selling products<\/h2>\t\t\t\t\t<div class=\"c-content-title-side__text\"><p>Live commerce turned out to be the perfect channel to address the four objectives set by the client, as it serves as a communication channel with digital audiences that not only allows us to convey the brand message in detail\u2014since we have 40 minutes to discuss the brand and the product\u2014but also to answer users&#8217; questions live. Brandformance in its purest form!<\/p>\n<p>We started the project with an initial immersion phase to understand the client&#8217;s pain points and how they were approaching the sale of their products across the different existing channels. From there, we defined a strategic plan for the creation of the new live commerce channel.<\/p>\n<p>To achieve this, we proposed conducting a monthly live shopping event presented by an expert from the brand with strong communication skills. This expert role is crucial to the strategy, as it helps not only to build the desired positioning but also to encourage immediate sales and address the core element of live shopping: live interaction with audiences seeking information about the product.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"o-col-md-9 o-offset-md-2\">\n\t\t\t\t<div class=\"c-content-title-side__container\">\n\t\t\t\t\t<div class=\"c-content-image-side__img-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/multiplica.com\/wp-content\/uploads\/2022\/07\/Frame-21371.png\" alt=\"\" class=\"c-content-image-side__img\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"c-content-image-side\" id=\"block_a53e81ae64ffd7524e3ecb203b0c4cab\">\n\t<div class=\"o-container\">\n\t\t\t\t<div class=\"o-row\">\n\t\t\t\t\t\t\t<div class=\"o-col-md-10 o-offset-md-1\">\n\t\t\t\t\t<div class=\"c-content-image-side__img-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/multiplica.com\/wp-content\/uploads\/2022\/07\/Dashboard-1.png\" alt=\"\" class=\"c-content-image-side__img\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"o-col-md-10 o-offset-md-2\">\n\t\t\t\t\t<div class=\"c-content-image-side__text-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-content-image-side__text\"><p>We planned 40-minute shows, divided into 10-minute dynamic segments that propose treatments for different skin types, such as atopic skin, mature skin, acne-prone skin, among others. Subsequently, we focused the content on specific issues and offered solutions to address them, promoting the sale of each product routine with different incentives and discounts for each content block, thus generating a FOMO effect and encouraging immediate purchases.<\/p><br \/>\n<p>To achieve greater engagement and user participation, as well as to reach new audiences with the brand message, each live session is co-presented by a representative from a pharmacy, and we connect the event to their eCommerce platform. This way, users can click on the product displayed on the screen and complete the purchase process on the pharmacy&#8217;s eCommerce site, without losing sight of the event, as it remains floating in a secondary window.<\/p><br \/>\n<p>Additionally, in the days leading up to the event, traffic campaigns are carried out through the brand&#8217;s and pharmacy&#8217;s own channels, as well as paid traffic campaigns targeting specific audiences, directing them to a landing page hosted on the pharmacy&#8217;s site to capture leads, who will subsequently be notified of the live shopping start time.<\/p><br \/>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"c-highlights\" id=\"block_bc34d6ca90412884a0e7790e44e4f054\" style=\"background-color: #1BDEA6\">\n\t<div class=\"o-container\">\n\t\t\t\t\t\t<div class=\"o-row\">\n\t\t\t<div class=\"o-col-md-6 o-offset-md-1\">\n\t\t\t\t<div class=\"c-highlights__title-col-container\">\n\t\t\t\t\t<p class=\"c-highlights__title\">Key Learnings<\/p>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"o-col-md-14 o-offset-md-1\">\n\t\t\t\t<div class=\"c-highlights__text-col-container\">\n\t\t\t\t\t<p class=\"c-highlights__text\">Greater expertise, greater conversion: Although incorporating experts on the brand&#8217;s products instead of influencers resulted in a significant loss of event traffic compared to what can be achieved with an influencer, we managed to reach better-segmented audiences, resulting in a very high conversion rate. Additionally, the purchase tickets were higher, as the event encouraged the purchase of complete treatment routines or packs of products related to specific skin types or issues, rather than just a single product.<\/p>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"c-results\" id=\"block_2879adcbdd2d1f3f033b3096826e7d41\">\n\t<div class=\"o-container\">\n\t\t<div class=\"o-row\">\n\t\t\t<div class=\"o-col-lg-7 o-offset-lg-1\">\n\t\t\t\t<div class=\"c-results__title-col-container\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"c-results__title\">Results<\/p>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"o-col-lg-14 o-offset-lg-1\">\n\t\t\t\t<div class=\"c-results__item-list-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-results__item-container\">\n\t\t\t\t\t\t\t<div class=\"c-results__item\">\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-index-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-index\">\n\t\t\t\t\t\t\t\t\t\t1.\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-text-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-text\">\n\t\t\t\t\t\t\t\t\t\tConnected users: Over 1,000 people have connected across the 3 shows held to date.\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-results__item-container\">\n\t\t\t\t\t\t\t<div class=\"c-results__item\">\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-index-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-index\">\n\t\t\t\t\t\t\t\t\t\t2.\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-text-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-text\">\n\t\t\t\t\t\t\t\t\t\tAverage connection time: The average viewing time for the shows is 14 minutes.\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-results__item-container\">\n\t\t\t\t\t\t\t<div class=\"c-results__item\">\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-index-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-index\">\n\t\t\t\t\t\t\t\t\t\t3.\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-text-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-text\">\n\t\t\t\t\t\t\t\t\t\tQualified leads: More than 900 qualitative leads captured from the 3 shows.\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-results__item-container\">\n\t\t\t\t\t\t\t<div class=\"c-results__item\">\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-index-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-index\">\n\t\t\t\t\t\t\t\t\t\t4.\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-text-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-text\">\n\t\t\t\t\t\t\t\t\t\tEngagement in chat: Over 600 comments and inquiries in the chat.\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-results__item-container\">\n\t\t\t\t\t\t\t<div class=\"c-results__item\">\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-index-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-index\">\n\t\t\t\t\t\t\t\t\t\t5.\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-text-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-text\">\n\t\t\t\t\t\t\t\t\t\tEvent engagement: Over 56% participation in surveys and interactive activities.\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-results__item-container\">\n\t\t\t\t\t\t\t<div class=\"c-results__item\">\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-index-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-index\">\n\t\t\t\t\t\t\t\t\t\t6.\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-text-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-text\">\n\t\t\t\t\t\t\t\t\t\tSales increase in pharmacies: Farmacia G\u00f3mez Ulla increased its SVR sales by 590%.\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-results__item-container\">\n\t\t\t\t\t\t\t<div class=\"c-results__item\">\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-index-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-index\">\n\t\t\t\t\t\t\t\t\t\t7.\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-text-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-text\">\n\t\t\t\t\t\t\t\t\t\tClick Through Rate (CTR): The average CTR across the 3 shows is 70%.\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-results__item-container\">\n\t\t\t\t\t\t\t<div class=\"c-results__item\">\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-index-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-index\">\n\t\t\t\t\t\t\t\t\t\t8.\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"c-results__item-text-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"c-results__item-text\">\n\t\t\t\t\t\t\t\t\t\tConversion Rate (CR): The CR for the shows is up to 30%.\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"c-results__numbers-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-results__numbers-item-container\">\n\t\t\t\t\t\t\t<div class=\"c-stamp \">\n\t<span class=\"c-stamp__number c-stamp__number--small\">\n\t\t+900\t<\/span>\n\t<span class=\"c-stamp__text\">\n\t\t qualitative leads.\t<\/span>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-results__numbers-item-container\">\n\t\t\t\t\t\t\t<div class=\"c-stamp \">\n\t<span class=\"c-stamp__number c-stamp__number--small\">\n\t\t+590% \t<\/span>\n\t<span class=\"c-stamp__text\">\n\t\tSVR sales in pharmacy.\t<\/span>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-results__numbers-item-container\">\n\t\t\t\t\t\t\t<div class=\"c-stamp \">\n\t<span class=\"c-stamp__number c-stamp__number--small\">\n\t\tCTR\t<\/span>\n\t<span class=\"c-stamp__text\">\n\t\t up to 70%.\t<\/span>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-results__numbers-item-container\">\n\t\t\t\t\t\t\t<div class=\"c-stamp \">\n\t<span class=\"c-stamp__number c-stamp__number--small\">\n\t\tCR \t<\/span>\n\t<span class=\"c-stamp__text\">\n\t\tup to 30%.\t<\/span>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"c-testimonial  c-testimonial--has-background\" id=\"block_df9f1fb0bd329a6919dcf0a1c422a088\" style=\"background-color: #1BDEA6\">\n\t\t\t<div class=\"o-container\">\n\t\t\t<div class=\"o-row\">\n\t\t\t\t<div class=\"o-col-md-12 o-offset-md-5\">\n\t\t\t\t\t<div class=\"c-testimonial__quote\">\n\t\t\t\t\t\t&#8220;For us, Live Shopping has proven to be an innovative and dynamic commercial strategy to enhance online sales among our clients, significantly increasing their average revenue. Moreover, it is a differentiating tool that gives visibility to the brand, positioning us as a pioneering dermocosmetic brand in digital actions. None of this would have been possible without the team, who have guided us from day one and have worked hand in hand with us. Together\u2014agency, pharmacy, and brand\u2014we have come together to make each of the various live events unique.&#8221;\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"c-testimonial__quoted\">\n\t\t\t\t\t\t<p class=\"name\">Laura Montoliu<\/p>\n\t\t\t\t\t\t<p class=\"position\">Digital Marketing Manager at SVR<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n<div class=\"c-features-grid \" id=\"block_f90d390f02cd4dc556dde8bf2dd19750\" >\n\t<div class=\"o-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"o-row\">\n\t\t\t\t\t<div class=\"o-col-md-20 o-offset-md-2\">\n\t\t\t\t\t\t<div class=\"c-features-grid__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"c-features-grid__title\">We highlight<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"o-row c-features-grid__items\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-features-grid__column o-col-md-9 o-offset-md-2\">\n\t\t\t\t\t\t\t\t<div class=\"c-features-grid__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-features-grid__item-title\">Events hosted by a brand expert,<\/p>\n\t\t\t\t\t\t\t\t\t<p class=\"c-features-grid__item-text\">that conveys security and trust, achieving a high level of conversion.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-features-grid__column o-col-md-9 o-offset-md-2\">\n\t\t\t\t\t\t\t\t<div class=\"c-features-grid__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-features-grid__item-title\">Personalized advice in a highly interactive and participatory way,<\/p>\n\t\t\t\t\t\t\t\t\t<p class=\"c-features-grid__item-text\">allowing users to present their specific issues and receive immediate responses.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-features-grid__column o-col-md-9 o-offset-md-2\">\n\t\t\t\t\t\t\t\t<div class=\"c-features-grid__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-features-grid__item-title\">Content highly focused on results, <\/p>\n\t\t\t\t\t\t\t\t\t<p class=\"c-features-grid__item-text\">providing a complete product routine for each problem to solve it, resulting in shopping carts with multiple products.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-features-grid__column o-col-md-9 o-offset-md-2\">\n\t\t\t\t\t\t\t\t<div class=\"c-features-grid__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-features-grid__item-title\">Involvement of pharmacies that validate the brand message, <\/p>\n\t\t\t\t\t\t\t\t\t<p class=\"c-features-grid__item-text\">contribute reach to the campaign, and significantly improve their online sales thanks to live shopping.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":32856,"parent":0,"menu_order":0,"template":"","class_list":["post-33554","success_stories_post","type-success_stories_post","status-publish","has-post-thumbnail","hentry"],"acf":{"post_type_success_stories_post_module_type":"success_stories","use_cases_checkbox":false,"use_cases_input":"","post_type_success_stories_post_module_title":"We developed a new sales channel for SVR in order to attract new qualified audiences, improve brand positioning, and increase product sales through live events featuring expert suggestions.","post_type_success_stories_post_module_subtitle":"","post_type_success_stories_post_module_client":"SVR 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