{"id":40559,"date":"2024-11-21T00:40:32","date_gmt":"2024-11-20T23:40:32","guid":{"rendered":"https:\/\/multiplica.com\/?post_type=success_stories_post&p=40559"},"modified":"2024-11-21T00:40:33","modified_gmt":"2024-11-20T23:40:33","slug":"transforming-a-legacy-brand-and-company","status":"publish","type":"success_stories_post","link":"https:\/\/multiplica.com\/en\/projects\/transforming-a-legacy-brand-and-company\/","title":{"rendered":"Transforming a legacy brand and company"},"content":{"rendered":"
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The challenge<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t

The primary challenge was to transform Decoro\u2019s digital presence into a more interactive and professional platform that accurately reflected its refined product range, without shifting into a traditional e-commerce model.<\/p>
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The project required crafting a website that would support both online and offline interactions, enabling clients to explore products in detail and seamlessly transition to offline engagement for personalized consultation and quotations.<\/p>
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How we do it<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t

    \n
  • Brand transformation & naming:<\/strong> We initiated a thorough research and strategic development phase to create a new name that aligned with the company\u2019s vision. \u201cDecoro\u201d was chosen to represent elegance, sophistication, and the enduring legacy of the brand.<\/li>
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  • Design & digital strategy:<\/strong> Developed a comprehensive brand kit that extended across both online and offline applications. This included everything from digital assets to physical touchpoints, such as vehicle wraps and stationery.<\/li>
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  • Digital product showcasing:<\/strong> \u00a0Implemented a custom digital product showcasing experience that allowed customers to explore the product range in detail. This was designed not to function as an e-commerce platform, but rather to facilitate product discovery and intention-driven inquiries, serving as a bridge to personalized offline consultations.<\/li>
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    • CMS customization & autonomy:<\/strong> Migrated the website from its legacy WordPress platform to a robust, customized CMS solution. The new system provided Decoro with enhanced content management capabilities and greater autonomy, allowing the team to update and maintain the site independently post-launch.<\/li>
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    • Launch support & training:<\/strong> Supported the brand\u2019s launch strategy, ensuring the new site was deployed in line with the overall rebranding efforts. We provided training to Decoro\u2019s internal teams, empowering them to manage the platform effectively and maintain brand consistency across all channels.<\/li>
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      Key benefits<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t

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      • Enhanced brand perception:<\/strong> The rebranding and strategic website development positioned Decoro as a modern and sophisticated brand while maintaining its familial heritage.<\/li>
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      • Improved customer experience and engagement:<\/strong> The digital product showcasing allows clients to explore and understand the offerings in depth, facilitating more informed offline interactions.<\/li>
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      • Operational autonomy:<\/strong> The new CMS solution granted Decoro\u2019s marketing and content teams the flexibility to update the site and scale their digital presence independently.<\/li>
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      • Strategic bridge between digital and offline:<\/strong> Successfully created a digital experience that didn\u2019t end at the website but seamlessly transitioned into a high-touch offline engagement.<\/li>
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        The results<\/p>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t

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        \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t1.\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tSuccessful Brand Launch: Delivered a new brand identity and digital experience within the defined timelines, with the site going live by August 2024, supporting a smooth and impactful rebranding campaign.\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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        \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tImproved team efficiency: Post-launch training enabled Decoro\u2019s team to take full ownership of the website, allowing them to manage their content and maintain consistency effectively.\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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        Highlights<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t
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        The importance of prioritizing the creation and release of an MVP<\/p>\n\t\t\t\t\t\t\t\t\t

        Listening to stakeholders and understanding traveler needs played a crucial role in creating a compelling app for download.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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        Alignment among all teams<\/p>\n\t\t\t\t\t\t\t\t\t

        Achieving synchronized work between internal and external teams to find the optimal solution quickly and efficiently.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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        Continuous follow-up and agility<\/p>\n\t\t\t\t\t\t\t\t\t

        Collaborative follow-up during the prototyping and design phase ensures the project is always on time and all deadlines are met.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":40586,"parent":0,"menu_order":0,"template":"","class_list":["post-40559","success_stories_post","type-success_stories_post","status-publish","has-post-thumbnail","hentry"],"acf":{"post_type_success_stories_post_module_type":"success_stories","use_cases_checkbox":false,"use_cases_input":"","post_type_success_stories_post_module_title":"Decoro, a family-owned business with a long-standing heritage, approached Multiplica to modernize its brand identity and optimize its digital presence through a strategic rebranding and digital 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