On a global level, during the first quarter of 2023, twice as many people traveled as in the same period of 2022. The United States receives about 90 million tourists every year. The travel and tourism sector in the U.S. could reach more than US $190 billion by 2023, with an annual growth rate of more than 3%. Tourism grew by 128% during 2022, compared to 2021.

In this Multiplica report, we explore the digital priorities of the tourism industry in 2023 for Spain, Latin America, and the United States, as well as the main trends that will define this year.