In this whitepaper, you will find which customer loyalty programs are increasing the Customer Lifetime Value (CLV) of large financial brands.

We show you how American Express applies customer retention strategies with rewards for each purchase, how Bank of America has increased customer loyalty by getting them to contract more services, how the exclusive privileges that Barclaycard offers its customers work, as well as the loyalty through user experience that Repsol has implemented and the way in which BBVA Spain is using digital tools as a B2B loyalty practice for SMEs.