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Loyalty and Lifetime Value in the financial industry
Multiplica is back at OpenFinance to talk about the relevance of generating loyalty strategies in the financial industry and the…
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The Future Day: Reflections from experts on the trends of an imminent future
The second edition of the event called “The Future Day” was held recently, a space in which experts in digital…
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Digitalization, technology and tourism: What are new travelers looking for?
After two tough years, the United States is experiencing a revival of the travel industry. At the same time, this…
Artículo
Insurance Industry: Behavioral Process Design for Automation
On its way to transformation, the insurance industry faces a number of challenges. However, new behavioral-based methodologies can assist businesses…
Artículo
Understanding consumers to build a value proposition in Retail and CPG
In this digital, mobile, and hyperconnected era, customers are increasingly sophisticated and demanding regarding products or services and the experiences…
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Customer Lifetime Value: A Customer-Centric Strategy to Generate Long Term Benefits
In the book “Customer Centricity”: Focus on the Right Customers for Strategic Advantage, Professor Peter Fader of Wharton Business School…
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Live Shopping: Keys to converting followers into customers
ECommerce is evolving to provide more relevant and engaging experiences. Videos, interactions, chats and social networks blend offering customers new…
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Loyalty programs: why embrace them to boost your business
Retaining customers and converting them into loyal fans of a brand represents 20% of the cost of acquiring a new…
Artículo
Insurance industry: the road to innovation
Mexico’s insurance industry is undergoing a period of change and exciting news. Multinationals, national companies, startups, and insurtechs are all…