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Understanding consumers to build a value proposition in Retail and CPG
In this digital, mobile, and hyperconnected era, customers are increasingly sophisticated and demanding regarding products or services and the experiences…
Entiende hoy los retos de mañana
Descubre eventos, insights y Conocimientos de expertos para seguir de cerca la actualidad y las tendencias que impulsan la transformación.
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Customer Lifetime Value: A Customer-Centric Strategy to Generate Long Term Benefits
In the book “Customer Centricity”: Focus on the Right Customers for Strategic Advantage, Professor Peter Fader of Wharton Business School…
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Live Shopping: Keys to converting followers into customers
ECommerce is evolving to provide more relevant and engaging experiences. Videos, interactions, chats and social networks blend offering customers new…
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Loyalty programs: why embrace them to boost your business
Retaining customers and converting them into loyal fans of a brand represents 20% of the cost of acquiring a new…
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Insurance industry: the road to innovation
Mexico’s insurance industry is undergoing a period of change and exciting news. Multinationals, national companies, startups, and insurtechs are all…
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Innovation and technology, keys to improving cardiovascular health
New technologies play a fundamental role in healthcare. From the importance of understanding the patient and doctor’s journey to the…
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Experiment to innovate: How CRO boosts your sales
Optimizing conversion rates is one of the most challenging aspects of eCommerce. To do this, businesses must reject old practices…
Noticia
VWO and Multiplica: A promising partnership positioned to elevate the conversion optimization landscape
VWO, the experimentation platform used by fast-growing brands the world over, recently announced a partnership with Multiplica, a digital native…
Noticia
Multiplica stands for peace
Multiplica stands for peace. We support Ukraine’s territorial integrity, sovereignty and independence. We firmly condemn the Russian Federation’s…