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Agentic Experience

From User Experience to Agentic Experience

The new generation of digital experiences that converse, anticipate, decide and act.

IMAGE Landing Agentic AI

25 years evolving with you

For more than two decades, we’ve supported leading companies in their digital transformation—designing experiences that connect with people and create real value. Today, artificial intelligence is redefining digital experience as we once knew it and invites us to take a leap: moving from designing experiences to orchestrating agents capable of conversing, anticipating, resolving and acting.


At Multiplica, we’ve chosen to lead that leap toward Agentic Experience.


Discover how to make the leap


The digital experience as we know it is undergoing a transformation From navigating and clicking to conversing. From searching to expressing intent and simply asking. From visible interfaces to systems that understand us and act on our behalf. From designing screen flows to orchestrating interconnected agent systems. From front to back. What matters is no longer visible on the surface.
The digital experience as we know it is undergoing a transformation From navigating and clicking to conversing. From searching to expressing intent and simply asking. From visible interfaces to systems that understand us and act on our behalf. From designing screen flows to orchestrating interconnected agent systems. From front to back. What matters is no longer visible on the surface.
El futuro no será solo conversacional. 
Será agéntico donde las relaciones entre consumidores y marcas serán cada vez más mediadas por agentes inteligentes que anticipan, entienden, recomiendan, responden y actúan. 
El futuro no será solo conversacional. 
Será agéntico donde las relaciones entre consumidores y marcas serán cada vez más mediadas por agentes inteligentes que anticipan, entienden, recomiendan, responden y actúan. 
Introducción al concepto

A new discipline for a new reality


  • Agentic Experience is the natural evolution of User Experience.

  • It’s no longer just about designing interfaces, but about deploying conversational experiences capable of understanding intent, maintaining context and executing actions.

  • We move from designing screens to designing dialogues and systems that guide, assist and resolve. From interaction to orchestration.


Let’s talk about Agentic Experience


Key Capabilities Conversational and Problem-Solving Experience Agent Interaction Design Intent architecture and decision logic Multimodal and seamless conversational interaction Continuity management Persistent experiences and intelligent handoffs Proactive assistance Proactive assistance and full service (intelligent assisted selling) Content Intelligence and Personalization
Key Capabilities Conversational and Problem-Solving Experience Agent Interaction Design Intent architecture and decision logic Multimodal and seamless conversational interaction Continuity management Persistent experiences and intelligent handoffs Proactive assistance Proactive assistance and full service (intelligent assisted selling) Content Intelligence and Personalization
IMAGE Landing Agentic AI

What Agentic Experience can do for your users or customers


  • Anticipate needs before users express them.

  • Provide continuous, personalized assistance.

  • Learn from every interaction to improve the next one.

  • Turn every touchpoint into an opportunity to create value.


Want to know more?


The result:
More satisfied, loyal and engaged users.

Benefits for your business

1.
Greater conversion and growth: personalization and anticipation reduce friction and accelerate action.
2.
Experiences that create real value: every interaction becomes a business opportunity.
3.
Lower operational costs: less friction, fewer manual tasks, fewer unnecessary escalations.
4.
Intelligent scalability: agents that learn, adapt and operate autonomously and collaboratively.
5.
Competitive differentiation: leading with agentic AI positions your brand as innovative and customer-centric.
Our operating framework Conversational design Agent personality and voice Intent architecture Conversational flows and ambiguity handling Proactivity strategy Scripts and edge cases Contextual intelligence Real-time intent analysis Multi-session context management Behavior-based personalization Detection of critical moments (frustration, interest) Selective memory (what to remember, what to forget) Decision orchestration Autonomy: when to act independently Escalation: when to hand off to a human Clarification: when to request more information Alternatives: when to offer options Prevention: when to intervene proactively Integration and action Connection with backend systems (APIs, databases) Transaction execution with validation Microservices orchestration Error handling and compensation Feedback loop for continuous learning
Our operating framework Conversational design Agent personality and voice Intent architecture Conversational flows and ambiguity handling Proactivity strategy Scripts and edge cases Contextual intelligence Real-time intent analysis Multi-session context management Behavior-based personalization Detection of critical moments (frustration, interest) Selective memory (what to remember, what to forget) Decision orchestration Autonomy: when to act independently Escalation: when to hand off to a human Clarification: when to request more information Alternatives: when to offer options Prevention: when to intervene proactively Integration and action Connection with backend systems (APIs, databases) Transaction execution with validation Microservices orchestration Error handling and compensation Feedback loop for continuous learning

Real-world examples

1. From search to a conversation that sells

We help an ecommerce brand transform search into an intelligent commercial assistant that understands purchase intent and recommends relevant products in real time.

2. A digital concierge that inspires and recommends

We work with a hotel chain to integrate an agent that talks with each traveler and recommends destinations and lodging based on style and preferences.

3. Accelerating commercial response

We design an agent connected to internal systems that assists commercial teams and improves speed and response quality.

Discover how to make the leap

How we help at Multiplica


  • We prepare your site to be understood and recommended by LLMs like ChatGPT.

  • We transform your site search into a conversational sales assistant.

  • We design and train intelligent agents aligned with your brand.

  • We enable real-time, conversational and personalized experiences.

  • We orchestrate ecosystems of agents, people and systems.



Let’s talk


Agentic Experience

The future isn’t just designed.
It’s orchestrated.

We envision a world where technology makes companies more empathetic, human and purposeful. We help people and organizations embrace change and lead the future.

Let’s talk
Landing Agentic AI
Let’s talk