Maximizing the potential of AI in business
Generative artificial intelligence (AI) has emerged as a pivotal topic for businesses, with a growing number actively exploring its implementation.…
The impact of Artificial Intelligence on enhancing future work efficiency
Welcome to our exploration of the profound impact that Artificial Intelligence (AI) is exerting on the landscape of future work…
Increase your eCommerce results by implementing Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) in eCommerce involves a series of key steps to improve the user experience and increase conversion…
Martín Calderón, Head of Engineering at Multiplica: “Users still face the challenge of understanding how to incorporate these new technologies”
Nearly a year since its public debut, ChatGPT has been the major player of the year in the tech world.…
High-Performance Digital Squads for Premium Digital Product Creation
Meeting business objectives requires companies to secure talent, monitor performance, and adhere to Key Performance Indicators (KPIs). As businesses demand…
David Boronat, Founder and Chief Future Officer of Multiplica: “AI will give superpowers to the professionals and companies that seek to take full advantage of it.”
Since its launch at the end of 2022, ChatGPT has captured the attention of the press and the general public…
Digital Experiences: the new trend in Customer Loyalty
Gaining a customer’s loyalty is essential for expanding brand visibility and increasing sales. From discounts on new purchases to accumulated…
The impact of Artificial Intelligence on enhancing future work efficiency
The advent of ChatGPT has direct implications for employment, governments, and the way we access information and conduct business. However,…
How to create an attractive employer brand for digital talents
In the current digital era, technology has changed the way we live, work, and interact with each other. Organizations increasingly…
Becoming a data-driven organization to enhance the Customer Lifetime Value (CLV)
Data is becoming increasingly relevant in designing products and business strategies; a data-driven organization can better connect with its customers…
Top 10 digital trends gaining traction in 2023 (and how to use them in your business)
If 2020 was the year technological adoption accelerated throughout society due to the pandemic, and 2021 served to consolidate this…
Technology and Data, the drivers towards new services for the insurance industry
Insurtech has revolutionized the world of insurance, creating new products and services that meet the needs of increasingly segmented and…
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