15 tactics to optimize your eCommerce performance this Black Friday (Part II)
The numbers don’t lie and Black Friday is a great opportunity for global sales. It is therefore essential to optimize…
15 tactics to optimize your eCommerce performance this Black Friday (Part I)
The 2021 Black Friday edition reported USD 8.9 billion sales globally, according to Adobe. On this date, according to Salecycle,…
Digitalization, technology and tourism: What are new travelers looking for?
After two tough years, the United States is experiencing a revival of the travel industry. At the same time, this…
Insurance Industry: Behavioral Process Design for Automation
On its way to transformation, the insurance industry faces a number of challenges. However, new behavioral-based methodologies can assist businesses…
Understanding consumers to build a value proposition in Retail and CPG
In this digital, mobile, and hyperconnected era, customers are increasingly sophisticated and demanding regarding products or services and the experiences…
Customer Lifetime Value: A Customer-Centric Strategy to Generate Long Term Benefits
In the book “Customer Centricity”: Focus on the Right Customers for Strategic Advantage, Professor Peter Fader of Wharton Business School…
Live Shopping: Keys to converting followers into customers
ECommerce is evolving to provide more relevant and engaging experiences. Videos, interactions, chats and social networks blend offering customers new…
Loyalty programs: why embrace them to boost your business
Retaining customers and converting them into loyal fans of a brand represents 20% of the cost of acquiring a new…
Insurance industry: the road to innovation
Mexico’s insurance industry is undergoing a period of change and exciting news. Multinationals, national companies, startups, and insurtechs are all…
Innovation and technology, keys to improving cardiovascular health
New technologies play a fundamental role in healthcare. From the importance of understanding the patient and doctor’s journey to the…
Experiment to innovate: How CRO boosts your sales
Optimizing conversion rates is one of the most challenging aspects of eCommerce. To do this, businesses must reject old practices…
Data interoperability, key for Health 4.0
The new era of technology has brought important changes regarding medical attention and information has become a key component in…
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