MGC Mutua is an insurer specializing in health care, with a prestige and high added value brand that called Multiplica with the desire to find a partner that will help them take a decisive step in the digital arena to become their reference channel for capturing leads.
What did we do?
MGC Mutua is a unique insurer in terms of both product portfolio and commercialization model and marketing strategy. Through deep immersion in all relevant MGC Mutua business areas we obtained a clear vision of the product and its attributes, and we worked jointly the digital strategy and the objectives and KPI's. Through research activities with users we build a vision of users, needs, interests, prior knowledge, decision process and more valuable content to design a web commercial discourse adapted to their needs .
More than 50% of leads come from digital channels, increasing digital uptake by more than 30%.
Improvement in behavior and retention metrics on site.
"The new MGC Mutua website exceeded the client's business expectations and has turned MGC Mutua into a much more relevant digital player capable of communicating from its genuine value proposition, multiplying the capture of leads and having a technological platform on the one to build future business needs with confidence".
Senior Online Strategy &amp; UX Consultant at Multiplica and Project Manager of the project.
On MGC Mutua's business figures and increased weight of the channel.
Ability to attract
New leads in a company with little tradition and culture in online marketing actions.
Of the value proposition to clients and the benefits of MGC Mutua.