Multiplica expands its digital marketing capabilities with the acquisition of BeAgency

Fabiola Trujillo
21 de February de 2022 · 3 min de lectura
  • This purchase reinforces the Marketing Studio of the spanish digital consultancy

  • BeAgency was born in 2014 as a brandformance and live shopping solutions agency

Multiplica, an important company in design and execution of digital transformation strategies, has acquired BeAgency, an advertising company specialized in building and connecting companies with their clients in digital environments. With this operation, Multiplica reinforces its position in this market segment.

Created in 2014 by Gerard Olivé, Micky Ribera, Jordi Sanllehí, Blanca Martorell and Rafael Ferrater, BeAgency are experts accelerating the performance of brands (Brand Performance) and pioneers in Social Live Shopping, live sales strategies using video on digital channels. They have worked for companies like Levi’s, L’Oréal, Luxottica, CaixaBank, BancSabadell,  EstrellaDamm, Desigual, Mango, Inditex, Unilever, Pepsico, Danone and Reebok, among others.

BeAgency has a very strong team of experts in different areas of digital marketing, which are integrated with immediate effect in the Marketing Global Study of Multiplica.

The members of its Management Committee also jointo the new project, with Micky Ribera (until now CEO of BeAgency), who assumes the management of  Multiplica´s business unit, and Rafa Ferrater, who continues as Creative General Director, both become partners in the Multiplica group. 

The key talent and the management team, made up of Marta Díez (Business Director), Sonia Cabot (Director of Customer Service), Miriam Arjona (CFO), Marc Sorli (Head of eRetail/LiveShopping) and Betsy Sabaté (Creative Director), also join the division.

Multiplica expects to continue growing even more in 2022, and this acquisition is part of its growth and expansion strategy throughout the world. 

 “At a time when it is key to redefine and promote the digital experiences of brands with the clients, BeAgency´s team will be a fundamental asset for Multiplica to consolidate the digital marketing offer and help companies connect with their customers in the digital environment, with a complete and cohesive value proposition, that complements the services of the Strategy, Intelligence, Data,Experience and Tech areas”

David Boronat, Multiplica´s President and Founder

Micky Ribera, the new Global Head of the Marketing Studio also said, “This merge will allow us to access new markets in America, complementing our #Brandformance® proposal, to convert leads into sales and loyalty, with more benefits in Life Time Value (LTV) for our clients”.


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