5 success reasons of a First Party Data Strategy
The concept of First Party Data has been trending in companies. The term has been searched on Google Trends over…
Playing to win: how gaming enhances medical treatments
The Health industry is betting on techniques and methods developed from gaming in an effort to offer patients new tools…
Innovating with a scalable methodological framework
To select the appropriate methodologies for a project, we must consider the company’s goal and its digital roadmap. In recent…
Digital experiences trends for 2022
Every day, technology becomes more crucial. Companies, governments, organizations, and the general public are always looking for new ways to…
Digital experiences: 2021 recap and 2022 trends
In early 2021, Multiplica forecasted the seven trends that will set the course for relevant digital experiences. In this article,…
Experimentation to increase conversions
The ability to experiment determines business speed. A company that does not test its websites and applications has a lower…
Loyalty platforms: use intelligence to manage your customer relationships
How can a business retain its customers and make them fall in love with the brand? AI-powered loyalty programs that…
How to attract, develop and promote digital and technological talent in your organization
In practically all businesses, the digital talent gap is widening by the day. Every day, more businesses begin their digital…
Patient Centric: Health 4.0 to provide more meaningful experiences and engagement
Patients today have greater power and knowledge thanks to the Internet and the modern information era. In turn, emerging technologies…
How to achieve Relevance through innovation
Relevance refers to our ability to create strategic empathy and connect with what users truly want. A company innovates to…
Technology and Finance: Open Banking marks the future of financial experiences
Much has been said about how technology is impacting the creation of new financial services and products. In the new…
Technology and Design: Create synergies to help companies innovate
Other organizations’ approaches to digital transformation have radically changed in recent years. Not everything happens as a result of technology…
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